One team, all in-house

Strategists, designers, developers and marketers in one place, accountable from strategy through delivery. We help complex organisations turn difficult problems into clear, useful work.

The Mo Works studio in North Melbourne
Overview

Built for complexity. Shaped by people

Founded in 2014, Mo Works is an independent Melbourne consultancy built around a simple belief: complex problems need clear thinking and the right people in the room.

We bring strategy, design, technology and marketing together in-house. We stay curious, work collaboratively and take shared responsibility for what we create. Our purpose is to help organisations building a better future turn complexity into meaningful commercial, cultural and social impact.

The Mo Works in-house team at work in the Melbourne studio
We believe 01Understand deeplyWe listen before we recommend, challenge assumptions and stay with the problem until the path becomes clear.
We believe 02Think togetherBetter ideas emerge when strategists, creatives and technologists work side by side, without ego or unnecessary layers.
We believe 03Build what mattersWe turn clear thinking into practical work that organisations can use, manage and continue to improve.
Our Journey

What evolved. What stayed true

The Team

The people behind the work

Mo Hamdouna

Mo Hamdouna

Managing Director

Mo has over 15 years of experience shaping B2B brands, driving digital transformation, and accelerating growth across the energy, construction, manufacturing, education, and healthcare sectors in Australia and MENA. With a background in design, Mo combines strategic insight with practical problem-solving. His expertise helps clients define their purpose, unlock growth, and create lasting value, making him a trusted consultant and a cornerstone of the Mo Works team.

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Daniela Abril

Daniela Abril

Head of Marketing

Daniela is a Brand and Marketing Strategist with over a decade of experience shaping brand narratives across Latin America, APAC, the USA, and the Middle East. She specialises in developing insight-driven marketing strategies that accelerate growth and performance, helping organisations grow, build trust, and engage audiences across B2B and B2C sectors. She has earned recognition from Cannes Lions, Effie, Clio, and Good Design Australia, and her ability to bridge creativity, strategy, and stakeholder collaboration makes her a valued consultant for clients.

Aiman Hamdouna

Aiman Hamdouna

Head of Growth

Aiman is our innovation consultant and Director of Hatch Quarter, guiding Mo Works toward new opportunities and creative breakthroughs. Aiman identifies growth opportunities, advises on emerging trends, and supports clients in executing ambitious ideas. His strategic perspective, shaped by his experience as a member of the City Economy Advisory Committee and his work with government and industry leaders, adds depth and foresight to every project.

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Maddie Barwell

Maddie Barwell

Project Manager

Maddie has a proven track record in orchestrating complex projects from conception to completion. Supporting clients in the energy, construction, manufacturing, education, and healthcare sectors in Australia, she ensures timely delivery, efficiency, and collaboration across teams. Maddie’s organisational skills and leadership make her an essential partner for clients seeking seamless execution and outstanding outcomes.

Andres Herrera

Andres Herrera

Head of Design

Andres is our award-winning Art Director and Creative Strategist, combining conceptual art with a deep understanding of behavioural design. With over 15 years of experience in branding and design consultancy across Australia and LATAM, he drives innovative solutions that captivate audiences and deliver tangible, award-winning impact. Andres’ vision and creative leadership elevate every project, making him a trusted advisor for clients seeking bold, effective design.

Gemma Phung

Gemma Phung

Growth & Partnerships Specialist

Gemma leads Growth & Partnerships at Mo Works. She specialises in business development, proposals, procurement, and early-stage scoping, helping clients get to the heart of what they’re trying to solve and shape the right approach. As often the first point of contact, Gemma brings a consultative, relationship-led approach, connecting clients with the right expertise across the Mo Works team. Her ability to navigate complexity, build trust, and set engagements up for success makes her a valuable advisor to clients and a key driver of growth.

Ezequiel Gallo

Ezequiel Gallo

Head of Product

Ezequiel heads up our Digital Products team, delivering seamless, human-centred solutions that meet client goals. With deep experience in UX design and product strategy across Australia, Europe, and Latin America, he combines systems thinking with a user-first mindset. Zee’s expertise ensures our digital products are both innovative and reliable, providing clients with confidence in every delivery.

Lizzie Lavan

Lizzie Lavan

Content Specialist

Lizzie brings over 10 years of experience crafting audience-first content across digital, print, and video campaigns across Australia and the UK. With a focus on marketing, communications, and brand storytelling, she combines conversion-focused content strategy with creative execution to deliver effective results. Her expertise ensures every message resonates with the target audience, driving engagement and measurable impact, making her a trusted consultant for both clients and the team.

Danish Khan

Danish Khan

Performance Specialist

Danish is a Performance Marketing Specialist with a strong focus on paid marketing and data-led growth strategies. With deep expertise in paid search and social, SEO, and conversion optimisation, Danish’s strength lies in connecting marketing performance with strategic objectives, transforming data into actionable growth strategies and measurable results. His expertise in analytics, tracking, and media optimisation makes him an invaluable consultant and a key driver of success for our clients.

Lidya Hartanto

Lidya Hartanto

Digital Designer

Lidya specialises in creating visually compelling and user-friendly digital solutions, including graphic, web, and UI designs. With over ten years of experience across Australia and Southeast Asia, she combines creativity and technical skills to produce engaging, high-quality experiences. Lidya’s innovative approach ensures that our clients’ digital presence is both impactful and effective, strengthening the team’s creative delivery.

Jason Posada

Jason Posada

Digital Designer

Jason brings over ten years of experience in digital design, UI/UX, and branding, with a focus on delivering engaging, functional, and user-focused digital experiences. Working with clients across Australia and internationally, he is a skilled video editor and animator, merging creative flair with technical expertise. Jason ensures that every project connects with its audience and leaves a lasting impression, making him a trusted design consultant for the team.

Daniel G.

Daniel G.

UX/UI Designer

Daniel specialises in UX, UI, and design systems, with experience designing scalable web and mobile products across fintech and technology-driven environments. He works closely with cross-functional teams to create intuitive, high-quality digital experiences that balance user needs with business goals. His product-led approach and experience across fintech, AI, sustainability, and large-scale digital platforms bring strong digital thinking and design expertise to the Mo Works team.

Monica Angel

Monica Angel

Digital Designer

Monica specialises in creating engaging visual solutions across branding, campaigns, and digital experiences. With eight years of experience across advertising and digital agencies, she brings strong creative thinking and an audience-focused approach to developing ideas that connect with people. Monica’s ability to turn strategic ideas into clear, compelling visual communication strengthens Mo Works’ creative delivery across brand, marketing, and digital projects.

Peter Gao

Peter Gao

Full Stack Software Engineer

Peter is a Full Stack Software Engineer specialising in full-stack development, cloud infrastructure, and applied AI engineering. He builds scalable digital platforms and AI-enabled products, with expertise across cloud architecture, automation, real-time AI applications, and secure API systems. Peter brings strong technical depth to Mo Works’ digital product team, helping turn complex technical challenges into reliable, scalable solutions that deliver real-world value.

Sanod Atapattu

Sanod Atapattu

Quality Engineer

Sanod is our quality and testing specialist for websites, web apps, and mobile applications. Supporting our clients with QA, digital product testing, and UX optimisation across Australian and international projects, he ensures that every product meets the highest standards. Sanod’s meticulous attention to detail guarantees reliable, seamless experiences, giving both clients and the team confidence in every launch.

Behind The Scenes

Life at Mo Works

At SXSW Sydney!
At SXSW Sydney!
Melbourne United, let's go!
Melbourne United, let's go!
Celebrating the people behind the work
Celebrating the people behind the work
Spooky?
Spooky?
Christmas at Mo Works
Christmas at Mo Works
Winner winner!
Winner winner!
Raise your hand if...
Raise your hand if...
#MakingMoves
#MakingMoves
Before/After party!
Before/After party!
Awards... a lot of awards
Awards... a lot of awards
Lunar New Year @ Mo Works
Lunar New Year @ Mo Works
Photoshoot days are best days
Photoshoot days are best days
Workshops @ Mo Works
Workshops @ Mo Works
Volunteering Days
Volunteering Days
@ your local newsagent
@ your local newsagent

Good people are always worth meeting

We may not have an open role right now, but we are always interested in thoughtful, curious people who care about their craft and work well without ego. Send us your CV, portfolio and a short note about what you could bring to Mo Works.

Introduce yourself
Recognition and Awards

Good work gets noticed

2026

  • Good Design Australia
  • Australian Achiever Awards

2025

  • Victorian Premier's Design Awards
  • Victorian Public Healthcare Awards
  • Good Design Australia
  • Australian Achiever Awards
  • AGDA Awards

2024

  • Victorian Premier's Design Awards
  • Awwwards
  • Good Design Australia
  • AGDA Awards

2023

  • Good Design Australia
  • CSS Design Awards
  • AGDA Awards

2022

  • VPDA Award
  • Australian Achiever Awards
  • Good Design Australia

2021

  • Good Design Australia
  • Awwwards
  • AGDA Awards

2020

  • Awwwards
  • CSS Design Awards
  • AGDA Awards

2019

  • Good Design Australia
  • AGDA Awards

2018

  • AGDA Awards
  • Awwwards
See Our Work

See what the team has built

John Holland
UX/UI Design
John HollandView Case Study
Origin LPG
Lead Generation
Origin EnergyView Case Study
Flip the Vape Week
Paid Media
Victorian Aboriginal Health Service (VAHS)View Case Study
Cookers Oil
Brand Identity
Cookers OilView Case Study
ArtRise by Hume City Council
Brand Strategy
Hume City CouncilView Case Study
Pitt&Sherry
Automation
Pitt&SherryView Case Study
Lost Dogs Home
Content Strategy
Lost Dogs HomeView Case Study
Early Learners of (ELO)
Brand Identity
Early Learners of (ELO)View Case Study
PwC Assess
UX/UI Design
PwC Middle EastView Case Study
Click n Collect
UX/UI Design
Click n CollectView Case Study
Melbourne City Toyota
Brand Strategy
Melbourne City ToyotaView Case Study
Upparel
Brand Identity
UpparelView Case Study
Amino Z
Brand Identity
Amino ZView Case Study
Bless Payments
UX/UI Design
Bless PaymentsView Case Study
Work With Us

Looking for a team you can work closely with?

Meet the people behind the work, tell us what you’re trying to achieve, and see whether Mo Works is the right fit to help move it forward.

Questions Worth Asking

Independence, values and how we work

Mo Works is based on Arden St, North Melbourne, Australia. Our core team works together in-house, and we support organisations across Australia and internationally.

Yes. Mo Works is independently owned and has been operating for more than 12 years.

Our core strategy, design, development, marketing and technology capabilities are in-house. Where specialist external expertise is needed, we explain who is involved and how they fit into the engagement.

Yes. We want you to know who will be working with you. During the early conversations, we introduce the relevant team leads and explain their roles.

Yes. We regularly meet clients at our Melbourne studio, at their workplace or through a mix of in-person and online collaboration.

Our values are Innovation, Impact, Commitment, Growth and Respect. They shape how we solve problems, work together and build long-term partnerships.

Our culture is curious, collaborative and direct. We value thoughtful questions, respectful disagreement, shared ownership and people who care about making the work better.

Open roles are listed when available, but we are always interested in meeting strategic thinkers, creatives and technologists who believe they could add something meaningful to the team.

Yes. While many of our clients are based in Australia, we also work with organisations internationally. We plan collaboration around time zones, local context and stakeholder needs while applying the same strategic and delivery approach.