Lost Dogs Home
Not-for-profitContent StrategyWeb DesignUX/UI Design

Lost Dogs Home

A full digital transformation, from a mobile-first website redesign to a new CMS and a dedicated veterinary booking microsite.

ClientLost Dogs Home
SectorNot-for-profit
EngagementStrategic Delivery
CapabilitiesContent Strategy · Web Design · UX/UI Design
The Challenge

Melbourne's icon. An outdated website

Australia's largest animal shelter, Lost Dogs Home has been a cornerstone of animal welfare in Melbourne since 1913. Despite its deep roots and impact in the community, it needed a digital presence that matched the scale and significance of its work.

The existing website no longer reflected the brand as a trusted, iconic Melbourne shelter, nor did it meet the needs of mobile users or staff managing content. The team wanted a refreshed platform to tell their story, increase adoption visibility and improve user experience across every touchpoint.

Existing website didn't reflect the shelter's status as a trusted, iconic institution.

Not built for mobile users, who make up a large share of visitors.

Staff couldn't easily update or manage content themselves.

What We Did

A platform, rebuilt for purpose

A website rebuilt for the whole team.

Phase 1 - Redesign, mobile first.

We worked as the team's integrated creative partner to lead a comprehensive digital transformation, including a complete website redesign, mobile-first optimisation to serve on-the-go users better, and a user-friendly content management system for internal team flexibility and efficiency.

Phase 2 - A dedicated booking site - A microsite for veterinary bookings.

We also built a dedicated website for veterinary bookings, giving the team a streamlined system separate from the core site.

Lost Dogs Home
Lost Dogs Home
Lost Dogs Home
Lost Dogs Home
Lost Dogs Home
Lost Dogs Home
Lost Dogs Home
The Outcome

A sector leader online

01Positions Lost Dogs Home as a sector leader in digital engagement among animal welfare charities.
02Staff can now update and manage content easily, leading to more timely campaigns and listings.
03A streamlined system for veterinary bookings through the dedicated microsite.
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