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Melbourne City Toyota
Strategy | Brand | Advertising
“Be part of something bigger” is what Toyota wanted and as a digital advertising agency, we delivered!
Mo Works developed the brand to position itself as a brand that is genuine, passionate, and enthusiastic across all their locations in Melbourne and wider Victoria. We kept the strong Toyota logo and blended the new branding, creating a symbiotic relationship between the two. We articulated the messaging with consistent and creative designs across all advertising materials from backdrops to showroom posters.
Through our partnership, Toyota now has its foundation anchored to launch new marketing strategies and products to the market.
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