A data-driven marketing approach that grew service bookings, foot traffic and local social media engagement within Toyota's brand guidelines.
Leading CBD dealership Melbourne City Toyota wanted to grow service bookings, foot traffic and its local social media presence.
The brief needed creative, trackable campaigns that aligned with Toyota's systems and guidelines, while still allowing for localised, engaging content that felt local.
Service bookings and foot traffic weren't being driven by existing marketing.
Local social media presence wasn't growing.
Needed campaigns that stayed within Toyota's brand systems while still feeling local.
We developed a data-driven marketing strategy focused on increasing online service bookings and community engagement. By leading creative content, implementing strategic conversion tracking and managing social channels daily, we ensured consistent, localised communication with potential customers.
We're extremely pleased with the achieved results and the seamless integration of creativity and workflow. Mo Works is a professional in what they do, with strong attention to detail and a creative flair for digital design.
