Consumer TechnologyUX/UI Design

Bless Payments

A rebrand carried all the way into the product, turning Afmoom into Bless Payments with an interface and a voice built around how migrant communities actually send money.

ClientBless Payments

SectorConsumer Technology

EngagementStrategic Delivery

CapabilitiesUX/UI Design

The Challenge

A new name, an even better identity

Bless Payments moves money for migrant communities: swift, dependable transfers built with cultural sensitivity, in service of a broader mission of financial inclusion. It arrived as a rename and reposition of an existing app, Afmoom. The brief covered the full UI/UX redesign and content development for the transition.

A new identity only counts if users feel it, so every colour, typeface, screen and notification had to carry the new brand consistently. This was a rebrand taken all the way into the product, not a logo swapped on the app store listing.

A rename from Afmoom that had to land with existing users.

Brand identity wasn't carried consistently through colour, typography or screens.

Navigation and content weren't built around how the audience actually transfers money.

What We Did

Rebrand, taken into the product

We ran extensive user research and let it drive the redesign, producing an intuitive interface with streamlined navigation and engaging visuals. The new brand identity was translated into every part of the app, with consistent colour and typography across every screen, so the rebrand was visible in the using, not just the logo.

We developed clear, engaging content aligned to the new brand voice, covering in-app guides and notifications. It gives users something to follow at the moments that matter, and it means the brand speaks consistently wherever it appears, not only in the marketing around the app.

Digital Products & Platforms