Bless Payments

Bless Payments

Digital Product

Founded by Mo Zaatar and Affy Bhatti, Bless Payments empowers its users with swift, dependable, and culturally sensitive money transfers. Driven by a mission to foster greater financial inclusivity, Bless facilitates migrant communities in sending money seamlessly. 
 

Our team was engaged to revamp the application, formerly Afmoom, into Bless Payments, overseeing its new UI/UX design as well as providing full content development. We translated the new brand identity into every aspect of the app, ensuring consistent visual elements across colour schemes and typography. Extensive user research informed the creation of an intuitive, user-friendly interface with streamlined navigation and engaging visuals. Our team also developed clear, engaging content aligned with the new brand voice, enhancing user interaction and providing informative guides and notifications.

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The Result: 

 

The transformation was a success. The new UI/UX design and compelling content significantly enhanced the app's appeal and functionality, leading to increased user satisfaction and engagement. The recent launch party celebrated the success of the rebrand, garnering positive feedback and reinforcing Bless Payments' position in the market. With its enhanced user experience, Bless Payments is set for sustained growth in the money-sharing industry. 
 

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