Sharper brand guidelines and flavour-led packaging that finally matched the energy and personality already inside the brand.
Amino Z had a strong identity and a distinctive tone of voice, but its packaging wasn't fully reflecting the energy, flavour and personality behind the brand.
The brief was to sharpen the brand guidelines and build a more eye-catching, flavour-led presence that could hold its own in a competitive retail space, not tweak the packaging in isolation.
Packaging didn't reflect the energy and personality already present in the brand.
Brand guidelines weren't sharp enough to keep tone of voice and visual expression consistent.
Flavour wasn't cutting through on shelf in a competitive retail category.
We refined and clarified Amino Z's brand guidelines, sharpening tone of voice, visual consistency and brand expression across every touchpoint.
We redesigned the packaging to be more distinctive, vibrant and flavour-focused, helping the products stand out instantly against competitors on a crowded shelf.
