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I'm Caitlyn. Have a question on who we are, what we do or how we can help you? Let's chat!

FAQs

Have a question?

Chances are we have it here.

What does your business do?

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We’re a creative agency located in Melbourne. We deliver strategy, tech and communication across all digital and non-digital platforms to help companies grow in Australia, the Asia-Pacific region and beyond.

Who are you looking to work with?

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If you are looking to future-proof your business, start a new project, work on global expansion, get a face-lift, or really anything creative/marketing-esque then we’re looking for you. By future-proof, we mean getting your business ready to embrace innovative technologies, and keeping your business relevant and alive today.

What have you done in the past?

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We have extensive experience in Fintech, Education, Properties, Transport, Peer-to-Peer (the sharing economy), Disruptive Tech and more. As Australia’s first agency to handle ICOs, we also pride ourselves on our blockchain expertise. Check out some of our case studies here.

What services can I choose from?

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We offer a complete suite of creative services to take your business to the next level.

Do you work with companies outside of Australia?

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Of course! We’ve successfully completed projects around Australia, Asia-Pacific, Europe and the Middle East.

We’re looking for an agency to manage our digital presence, are you who we’re looking for?

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Definitely! We have racked up experience working alongside companies to achieve significant business objectives. Starting with a collaborative session to discuss your needs and strategy, we then go above and beyond to achieve outstanding results – a valuable return for your investment.

Who are your existing connections and partners?

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From business analysts to law and accounting firms, we’ve formed connections with various key partners who share our values and we work closely with them to ensure the success of all our projects.

What languages are spoken at Mo Works?

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We’re a multicultural team of experts who can speak not only English but also Cantonese, Mandarin, French, Spanish, Arabic, Dutch, and Malay.

We are a startup, how can you help us?

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No matter what point of development you’re at, we can offer you all the knowledge and expertise you need to get your startup off the ground. If you’ve only gotten as far as an idea, then our partner Hatch Quarter can work with you to map out a business plan and marketing strategy that will help you clearly define your vision and goals.

If you’ve already got the documentation sorted, then we can help you jump straight into the creative work. Depending on what you’re after, we can help you with your branding (such as a logo, guideline and UI Kit), UI/UX Design, App and Web platform development, go-to-marketing strategy, advertising and much more. 

What about volunteer work and not-for-profits?

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Count us in! We have volunteered our services to assist CSRD (Centre of Research and Development) in Vietnam and supported the Olive Kids Foundation by contributing designs for their brochures and merchandise, and donating a free creative session for their fundraising auction. We have also worked with Kiteboarding Australia, a not-for-profit organisation, to assist them with a new branding concept and a new website.

Why are you located in La Trobe St, Docklands?

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The creative culture in Melbourne is world renowned and with many theatres, galleries, street art, cafes, bars and cutting edge architecture it’s hard not to be inspired. The Docklands is only a short walk from Melbourne’s CBD and boasts an impressive harbour, so calling this place home allows us to enjoy all the creative energy in a slightly more relaxed environment.

Do you run events?

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As one of Australia’s top creative and specialised agencies, we have successfully hosted design, business, and crypto events in the past. Drop us an email at work@moworks.com.au or give us a call on +61 3 9642 7156 to find out more.

How do you communicate with clients?

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Aside from traditional modes of correspondence, we use a couple of online platforms such as Basecamp, Slack and Skype to manage our projects. Any member of the Mo Works team that is involved in your project along with the relevant people on your end can be granted access to these channels to transmit, access and manage information quickly and easily.

Do I need to commit to a project straight away?

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There will be no pressure from our end for you to commit before you’re ready. We’re happy to meet with you for a complimentary creative session or gap analysis to nut out what you’re after and a rough time frame, but it’s up to you when you sign on the dotted line.

Why is branding important in marketing?

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Branding helps tell your brand’s story, communicate your values, and is directly related to how you will market your products/service. Having a consistent and recognisable image helps you connect with your customers.

What are the benefits of branding for a business?

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A strong brand helps you be perceived as more professional, credible and trustworthy. By having a consistent brand that correctly represents your business, you can communicate your product, reputation and most importantly, be memorable.

What is the basic branding concept?

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Basically, your branding should represent what comes to mind when you think of your business. It should be your business’ character or ‘essence’.

How does branding influence customers?

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Branding helps position yourself as an expert in your field/industry. Elements like design and colours directly influence customers’ thinking and purchasing habits. With time, becoming ‘recognisable’ means more people talk about and tell others about your brand.

Why does your brand matter?

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You wouldn’t show up to a job interview with no clothes on, branding is kind of similar. Branding elevates peoples’ perceptions of your business, and creates a journey and an evolving relationship. First impressions are key in marketing.

At what point as a business do I have to worry about branding?

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Branding is a component of your business that should be thought about from day one. Put simply, your brand is your business and is worth investing in early. Every interaction your customers have with your brand impacts their experience and will contribute to the success of your business in the long run.

How do you help me find a name for my business?

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Combined with the creative minds of our talented team, we take inspiration from the different elements of your product or service, conduct in-depth research and utilise our knowledge of different languages to create a brand name that truly reflects who you are.

What are the app development guidelines?

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The basics when building an app are to firstly follow the platform guidelines; at Mo Works, we work within the guidelines for Apple and Google. Then app functionality; an app should be user-friendly, customer-focused, work across all devices and be able to innovate when needed.

Does having a top-notch app help your business?

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Majority of people these days want to have the ability to do everything from their phones. As soon as you make your service available to people via their phones, the convenience means users are more likely to use your app and help increase revenue.

Does having a top-notch website help your business?

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A well-functioning website is essential for the majority of modern businesses. Reaching customers online and making it simple to use, purchase from or contact your business allows you to reach a larger audience than a standalone shop or outlet.

Why is social media important?

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Social media is what its name says, for being social! It’s an excellent way to connect and reach your audience. Many people these days naturally search for any business they hear of or see on their favourite social channels. There are billions of people on social media for hours every day, so it’s a good idea to take advantage of all those eyes on screens.

How important is social media for creating brand awareness?

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Social media has become a key part of brand awareness, there are billions of people on these apps everyday, some who even shop using only social media apps. Social media provides the perfect opportunity to increase your brand’s visibility.

How do our social media experts create content for brands across all channels?

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Each social media channel has particular guidelines and nuances. Our team has experience creating content for every platform, from YouTube to Instagram. We ensure your brand is putting out the most effective and optimised messaging wherever you post.

How important is advertising for your business?

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Advertising is the main way for people to discover your business! You can spend a long time creating the perfect product/website/app, but if no ones seeing it, then it’s a waste of time. Advertising also helps you understand your audience better; what they respond to, where they are based, what they are looking for.

Is advertising important for brand visibility?

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Advertising is key for brand visibility, letting people know about your product, and be discovered by new people all the time.

I have an article idea that I’d like to share, do you accept guest posts?

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Yes, we are always open to guest contributions to Moment providing that articles pertain to our publishing guidelines. Drop us an email at work@moworks.com.au to find our more or share examples of your work.

Do you offer internships or work experience for students/recent graduates?

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Yes, we run an internship program for students and recent graduates to help build their knowledge and experience in the creative industry. The structure and duration of the program are flexible and the positions we offer are dependent on the type of projects we have on the go. Check out our Career page for any vacancy or get in touch with us at career@moworks.com.au to find out what’s currently available.

I’m a happy freelancer, how can I form a relationship with you?

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We love forging connections with fellow creatives so feel free to drop us an email at career@moworks.com.au or give us a call on (03) 9642 7156. Once we know you’re interested, we can set up a meeting to discuss what we can each bring to the table and see if the relationship is a goer!

My company offers services that complement your projects, how can we partner up?

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We are always open to making new connections, so please get in touch with us via work@moworks.com.au or drop us a line at +61 3 9642 7156 to get the ball rolling.

Why should I subscribe to your newsletter?

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Let us do the digging and compile the best news all in one newsletter. We promise nothing but news delivered straight to your inbox.

How much will I have to pay?

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Our rates are calculated on a case-by-case basis according to the work that’s required. Our approach involves personalising the work that we do so we can achieve the best outcomes for our clients, so naturally, rates vary as a result. If you’d like a more specific figure, reach out to us and we’ll arrange a time to chat!