After being blown away by the amount of textile waste and pivoting to a direct-to-consumer textile recycling scheme, Upparel came to us with a new name and the idea of rebranding to reflect their new direction and journey thus far.
An ambitious client with the future in mind, the challenge was building an exceptional brand that broke out of the clutter whilst leveraging brand assets to enable growth. Knowing their success would largely depend on partnerships, we had to be instrumental in building a brand with strong co-branding capabilities, adaptability and versatility.
