Construction & ManufacturingBrand GuidelinesData VisualisationBrand StrategyUX/UI Design

OpenCorp

Research reports redesigned as recognisably OpenCorp assets, with graphs that update themselves from the underlying Excel data, and guidelines to keep every future report consistent.

ClientOpenCorp

SectorConstruction & Manufacturing

EngagementStrategic Delivery

CapabilitiesBrand Guidelines · Data Visualisation · Brand Strategy · UX/UI Design

The Challenge

Credible research, but anonymous documents

OpenCorp are leading property investment specialists, helping Australians build property portfolios and grow their wealth securely. Its research reports carry a lot of that credibility, translating detailed property market data into something investors can act on.

The brief was to elevate those reports and to write full branding guidelines covering every report asset that would follow. For a business whose expertise is proven in writing, the reports had to be immediately recognisable as OpenCorp's, and they had to stay that way without redesign each time, not be handsomely laid out once.

The research reports didn't read as recognisably OpenCorp documents.

Detailed market data and statistics were hard to read at a glance.

No brand guidelines to keep future reports and assets consistent.

What We Did

Design the report, then the system

We redesigned the research reports so detailed property market data and statistics read clearly and professionally, using the brand logo and colours strategically to give raw numbers a structure people can follow. The reports are now recognisably OpenCorp materials before anyone reads a word.

We integrated the reports with OpenCorp's own Excel data, so the online graphs are responsive and update themselves inside the design rather than being redrawn by hand. Alongside that we wrote full branding guidelines covering future reports and assets, which means the standard holds without us in the room.

Digital Products & Platforms