B2B Marketing

Built to

win leads
engage buyers
align sales
launch fast
boost revenue
drive growth

As a B2B marketing consultancy in Melbourne, we build strategies and campaigns that generate demand, convert decision-makers and align marketing with sales. Whether you need to launch a product, fill your pipeline or reach a niche audience, we’ll help you turn strategy into measurable results.

Name: Mo Works
Address: 121 Arden Street, North Melbourne, VIC, 3051, AU
Telephone: +61 3 9642 7156

How We Can Help

At Mo Works, we partner with you to plan, build, and execute tailored B2B marketing strategies that drive real business outcomes.

Generate demand

Craft compelling messaging, activate outreach campaigns, and nurture decision-makers with high-impact tactics like ABM content, webinars, email automation, and strategic case studies.

Increase sales

We help you attract and convert high-quality B2B leads through personalised content, account-based marketing, and multichannel outreach campaigns built for your sales cycle.

Strengthen your marketing engine

We optimise your digital presence, streamline your marketing operations, and build scalable systems for ongoing growth — including CRM integration, analytics, and campaign performance tracking.

Align sales & marketing strategies

Bridge the gap between your sales and marketing teams with shared KPIs, campaign rhythm, and tailored support to turn strategic plans into measurable pipeline results.

Want a B2B marketing partner that’s accountable for results?

Book a complimentary 30-min strategy call with Kim and Mo to explore what’s holding back your growth, and learn how our ACCESS model can help you scale.

We turn strategy into action. From mapping the customer journey to delivering high-performing campaigns, we ensure every touchpoint moves your buyer closer to conversion. Our integrated marketing approach gives your team the tools, content and performance support to grow faster and market smarter.

Brand & Communication Strategy

• B2B marketing strategy
• Growth strategy
• Account-based marketing strategy
• Global expansion strategy
• Digital presence optimisation strategy
• Integrated sales and marketing strategy
• Personal branding strategy
• Content strategy/architecture

Creative & Experience Design

• Creative content creation
• Customer experience and journey design
• Design capability uplift
• Campaign content production

Web & App Development

• Custom website development
• Content Management Systems (CMS) & Admin Portals
• Customer relationship management (CRM) Solutions

Demand & Lead Generation

• Search, display & video ads
• Social media ads
• Webinars and events marketing
• Customer acquisition and retention
• Automated cold outreach
• B2B marketing activations

Marketing, Creative & Tech Management

• Ongoing design support ACCESS: Creative Content
• Ongoing marketing management ACCESS: Marketing

Technology & Digital Transformation

• Campaign automation
• Generative AI content
• Augmented reality (AR) and virtual reality (VR) design

Our Latest Marketing Work

See how we help B2B brands scale demand, build visibility and empower sales and marketing teams to perform together.

ABM strategy

Sales & marketing alignment

Content development

Origin LPG

Mo Works developed and executed an ABM-led B2B campaign for Origin LPG in collaboration with their sales and marketing teams to drive targeted engagement and lead generation.

Marketing strategy

Social media assets

Document designs

ParagonCare

Mo Works delivered a comprehensive marketing strategy for ParagonCare, producing professional assets, a social media kit, and video content to elevate their brand presence.

Custom website development

Integrated sales and marketing strategy

Campaign content production

SiteTech Solutions

By addressing every stage of the customer journey, from awareness to purchase, we have helped SiteTech Solutions establish itself as a trusted provider of site hire and sales products and services across Victoria.

Campaign ideation & strategy

Creative campaign collateral

Campaign management & reporting

Victorian Aboriginal Health Service

Mo Works partnered with the Victorian Aboriginal Health Service to deliver the Flip the Vape campaign, using strategic creative to drive behavioural change and reduce vape and tobacco use among First Nations youth in Victoria.

Marketing strategy

Campaign management

Creative asset design

Future NRG

Mo Works acts as Future NRG’s integrated marketing and creative team, managing ads, lead generation, email outreach, and campaign collateral across print and digital.

Creative content creation

Campaign automation

Search, display & video ads

UNIfied Energy

As their creative and marketing partner, we managed UNIfied’s communication, branding, website and growth strategy to successfully deliver their message.

Resources

Access our B2B playbooks and campaign templates to accelerate your pipeline and connect with the right buyers.

Growing Your B2B Business with Influencer Collaborations

B2B is undergoing a great amount of change when it comes to how businesses market and communicate their brand to their target audiences.

Mo Works' Ultimate Marketing Checklist

The marketing basics checklist for any successful campaign.

Ignite Your Business Growth with Sustainability Marketing

We talk a lot about how businesses can ensure they are connecting their everyday operations with sustainable practices. We’ve also previously touched on the importance of communicating those efforts through branding and marketing, but there are several strategies and best practices that can help businesses shape their sustainable communications to get the most authentic and beneficial engagement.

Our team designs, develops, and builds everything in-house. All bespoke, all end-to-end.

We create smarter campaigns that minimise waste and maximise impact, embedding sustainability and responsibility into every layer of B2B marketing strategy.

The 7 Stages of Agricultural marketing (1).webp

The Power of a Well Mapped Customer Journey.webp

The Future of Local Government Marketing: Key Trends, Strategies and Ideas for 2025 (Downloadable Guide)

11 Nov 2024 | 5 min read

Drive demand. Align sales and marketing. Book your strategy call.

Hey there!

Have a question about what we do or how we can help? Let’s chat!

+61 3 9642 7156

work@moworksnull.com.au