I'm Caitlyn. Have a question on who we are, what we do or how we can help you? Let's chat!
We combine creativity with strategy to build agile brands that own their value.
We combine a new way of working with a new way of thinking. It starts with an imagination that fuels vision. We create disruptive ideas through in-depth analysis and frictionless integration with your team.
Bring Your Brand to the Future
- Brand audit
- Audience analysis
- Competitive review
- Strategic direction
- Logo creation & naming
- Identity system & guidelines
- Icon & illustration guides
- Verbal identity & Tagline
- Stationery & SM assets
- Profile and investor deck
- Explainer video
- Marketing website
Our brand process is collaborative and requires deep involvement from both sides. We follow specific methods to understand your vision and create a moodboard utilising your input to nail the creative direction of your brand.
We’ll provide direction and positioning for your brand with our stylescape and work to design brand concepts that spark creativity with you until we find the right one. Once locked in, we can finalise the direction of your brand.
Utilising your values, story and key messaging, we’ll create a brand that reflects and enhances your desired image and tone of voice. We’ll ensure your all brand components are coherent and consolidated.
Frequently Asked Questions
What we can help you with?arrow_drop_down
- Organising printing and liaising with suppliers
- If you don’t have time and you need us to lead your project
- Creating a strong brand without taking shortcuts
- Creating an entire branding package
- Brainstorming names for your brand
- Building your brand from scratch, or refreshing your existing
How do you identify my branding needs?arrow_drop_down
Branding benchmarks vary across all industries, and this has an impact on your branding needs. We analyse these benchmarks and utilise our experience to assess the effectiveness of your brand and advise you on how to achieve your goals. No matter your business size or stage, we’ll work with you to determine the best way forward for your brand based on your goals.
What can I expect from the Mo Works branding process?arrow_drop_down
Our team will first have an in-depth creative workshop with you, where we analyse and brainstorm around your brand, what it represents and what you want it to represent. After this, we produce multiple concepts in a stylescape format that you and the team then further discuss. The end product will be the essence of your brand in beautiful design true to your vision.
How do packages work at Mo Works?arrow_drop_down
We tailor our packages to suit your specific goals and requirements - we work with you to determine your needs through a transfer of knowledge and ensuring we fully understand your business and position. Our packages include a comprehensive suite of services that ensure the execution aligns with our intricate process.
What’s the difference between brand identity and brand guidelines?arrow_drop_down
Brand guidelines set a precedent for how your brand communicates and provides consistency. They typically include your brand’s story, vision and personality. Brand identity refers to the collection of visible elements that help your brand to be identified and distinguished by your consumers.
What do brand guidelines cover?arrow_drop_down
Brand guidelines outline all the visual and verbal elements of your brand, including your story and values, personality, tone of voice, logo, graphic and photography style, colour palettes, typography, and co-branding.
What we cannot help you with?arrow_drop_down
- Submitting an IP for your logo
- Designing a “quick, low-cost” logo
- Creating brands without keeping the future in mind
What we’ve done.
Who we are.
What we can do.
Bring Your Brand to the Future
If you're starting from scratch or it’s time to rebrand, we have you covered. Let’s do it.
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