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We combine creativity with strategy to build agile brands that own their value.

moworks moworks

We combine a new way of working with a new way of thinking. It starts with an imagination that fuels vision. We create disruptive ideas through in-depth analysis and frictionless integration with your team.

Bring Your Brand to the Future

Brand strategy


  • Brand audit
  • Audience analysis
  • Competitive review
  • Strategic direction

Brand identity


  • Logo creation & naming
  • Identity system & guidelines
  • Icon & illustration guides
  • Verbal identity & Tagline

Brand Application


  • Stationery & SM assets
  • Profile and investor deck
  • Explainer video
  • Marketing website


Our brand process is collaborative and requires deep involvement from both sides. We follow specific methods to understand your vision and create a moodboard utilising your input to nail the creative direction of your brand.

creative agency


We’ll provide direction and positioning for your brand with our stylescape and work to design brand concepts that spark creativity with you until we find the right one. Once locked in, we can finalise the direction of your brand.

creative agency


Utilising your values, story and key messaging, we’ll create a brand that reflects and enhances your desired image and tone of voice. We’ll ensure all your brand components are coherent and consolidated.

creative agency

Frequently Asked Questions

How do you identify my branding needs?


Branding benchmarks vary across all industries, and this has an impact on your branding needs. We analyse these benchmarks and utilise our experience to assess the effectiveness of your brand and advise you on how to achieve your goals. No matter your business size or stage, we’ll work with you to determine the best way forward for your brand based on your goals.

What can I expect from the Mo Works branding process?


Our team will first have an in-depth creative workshop with you, where we analyse and brainstorm around your brand, what it represents and what you want it to represent. After this, we produce multiple concepts in a stylescape format that you and the team then further discuss. The end product will be the essence of your brand in beautiful design true to your vision.

How do packages work at Mo Works?


We tailor our packages to suit your specific goals and requirements - we work with you to determine your needs through a transfer of knowledge and ensuring we fully understand your business and position. Our packages include a comprehensive suite of services that ensure the execution aligns with our intricate process.

What’s the difference between brand identity and brand guidelines?


Brand guidelines set a precedent for how your brand communicates and provides consistency. They typically include your brand’s story, vision and personality. Brand identity refers to the collection of visible elements that help your brand to be identified and distinguished by your consumers.

What do brand guidelines cover?


Brand guidelines outline all the visual and verbal elements of your brand, including your story and values, personality, tone of voice, logo, graphic and photography style, colour palettes, typography, and co-branding.

Areas of operation

Mo Works is headquartered in Melbourne, Australia, with influence in South-East Asia and MENA region

Bring Your Brand to the Future

If you're starting from scratch or it’s time to rebrand, we have you covered. Let’s do it.