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Onmyway
Branding
The Challenge
Onmyway is a delivery platform offering instant, effortless convenience for online shoppers through a plugin that integrates with any e-commerce store. They needed a brand identity that reflected movement, innovation, and accessibility while resonating with modern consumers seeking fast, reliable service.
Our Solution
We crafted a sleek, versatile logo inspired by the “on my way” phrase and its familiar paper plane icon. By integrating the plane into the letter “O,” we created a unified brandmark and wordmark that symbolise direction, connection, and the brand’s promise of efficient delivery.
The Impact
The new identity gave onmyway a bold, memorable presence that clearly communicates speed and simplicity. The cohesive visual system enhanced brand recognition, captured the company’s innovative spirit, and set the foundation for scalable growth in Australia’s competitive delivery market.
