Brand & Communication Strategy
- • Brand strategy
- • Content strategy/architecture
- • Brand positioning
- • Communication framework
- • Customer research and persona development
- • Naming and tagline creation
Branding
Built to
Solutions 
Services
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How We Can Help
We help businesses reposition their brand to reflect who they are, where they’re going and who they need to reach.
Clarify your message
We craft brand strategies and communication frameworks rooted in customer insight. This includes defining personas, mapping journeys, and aligning messaging to support long-term loyalty and relevance.
Position for growth
We help you uncover your brand purpose, positioning, and personality — then turn it into a clear narrative that resonates across tenders, fundraisings, websites, internal teams, and marketing.
Design a cohesive visual identity
From logos to brand profiles and rollout kits, we design a consistent identity system that makes your brand instantly recognisable and adaptable across print, digital, and campaign assets.
Build a scalable content system
We define your voice, writing style, and content architecture — including key messaging pillars and content plans — to ensure you can scale communications without losing clarity or impact.
Want your brand to work harder and smarter?
Book a complimentary 30-minute strategy session with Kim and Mo to explore how a refreshed brand can help your business lead, win, and grow.
Step into the future with a brand that reflects your ambition. At Mo Works, we partner with businesses to reposition their brand for impact, aligning purpose, positioning and presentation. Whether you're evolving, merging, or scaling into new markets, we turn strategy into story and create branding that builds trust and drives results.
Creative & Experience Design
- • Logo creation
- • Visual identity system and guidelines
- • Icon & illustration guides
- • Stationery & social media assets
- • Company profile and investor Deck
- • Creative content creation
- • Motion and video design
- • Professional brand assets
Web & App Development
- • Website Content Creation
- • Customer experience and journey design
- • User experience (UX) and user interface (UI) design
- • Hero video and image creation
Demand & Lead Generation
- • Personal branding for employees
- • Account-based marketing (ABM) strategy
- • Digital presence optimisation strategy
- • Brand Experiences
Marketing, Creative & Tech Management
- • Ongoing design support ACCESS: Creative Content
Technology & Digital Transformation
- • Innovation discovery and workshops
- • Gap analysis and audit
Our Latest Branding Work
From local councils to global energy innovators, we help brands reshape their story, clarify their positioning, and build brand experiences that resonate.
Cookers Oil
Cookers, a well-established leader in the cooking oil industry, approached us to craft a brand that reflected their extensive experience and embodied their core values.
pitt&sherry
Mo Works developed a rebranding strategy and assets for pitt&sherry to enhance their digital presence and reflect their engineering expertise.
Baw Baw Shire
We executed a complete rebrand for the Advancing Baw Baw Advocacy Program within Baw Baw Shire Council, including a new logo and design system.
O'Brien Icehouse
Mo Works led the rebrand of O'Brien Icehouse, delivering a fresh visual identity, updated messaging, and creative assets to reconnect with audiences and elevate the venue's presence.
Raygen
Mo Works collaborated with RayGen to develop a website, marketing assets, and an explainer video, effectively supporting their innovative solar technology and branding efforts.
Melbourne City Toyota
Mo Works rebranded Melbourne City Toyota, in Melbourne and Victoria, maintaining the iconic logo while blending new branding to create a cohesive identity, enabling them to launch new marketing strategies and services.
Upparel
Upparel, inspired by their shift to direct-to-consumer textile recycling, approached us to create a versatile, standout brand that reflected their new direction and facilitated growth through strong co-branding capabilities.
Resources
Get started with the essentials. Download brand strategy templates and messaging guides to help align your team and clarify your brand.
01
What is multicultural marketing, and why is it important?
All that B2B businesses need to know about Multicultural Marketing Strategy which aims to foster an inclusive culture where our people have a sense of connection and belonging.
02
The power of personalisation in engaging energy customers
With national power prices and inflation rates on the rise, the energy sector has seen new competitors emerging and customers looking for new solutions. In a market that is constantly growing and changing, generating new customer leads and customer retention strategies to grow your business requires more attention than ever.
03
How marketing agencies are accelerating businesses' sustainability mission
Issues around sustainability and climate change have lately been increasing, leading to a big pressure and push for action put towards businesses to act and play their role. This is leading to an increasing number of companies, businesses and organisations focusing their efforts on applying/bringing sustainable solutions to and/or through their companies.
Our team designs, develops, and builds everything in-house. All bespoke, all end-to-end.
We build brands with purpose, aligning your values, story, and identity with sustainable thinking and community-conscious design practices.
Brand positioning: how to stand out, stay relevant, and build loyalty
11 Nov 2024 | 5 min read
Reposition your brand. Lead your industry. Book your strategy call.
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