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Mo Works is a full-service creative agency based in Melbourne delivering digital solutions that spark conversations, create amazing experiences and harness the transformative power of design.
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Origin LPG
Growth
Origin LPG offers reliable, efficient energy solutions designed to optimise business operations nationwide. Chief among these businesses are those in the agricultural sector. Origin LPG came to us as their external marketing partner to showcase their expertise and increase brand awareness at the renowned Poultry Exhibition (PIX).
Mo Works has worked with Origin LPG on a number of successful projects over the years in ad campaigns and event strategy. Familiar with their brand, we developed an event strategy that would draw quality attention to their booth, generating brand awareness and trust amongst new and existing customers and boosting sales for the business.
We performed targeted market research to develop curated messaging for PIX that showcased Origin LPG’s expertise in the agricultural sector and demonstrated their value for farmers Australia-wide. We created a specialised landing page, organic and paid social and ad campaigns, video content, and collaterals including a custom Origin LPG Jenga set, recyclable fabric walls for the booth, and pop-ups that encouraged event participants to engage with the sales team about what Origin does differently with LPG.
The Impact:
Through the creation of tailored assets and messaging, we were able to communicate and build upon the strength of Origin LPG as a premium LPG provider for Australian farms to increase brand awareness and engagement amongst new and existing customers in the agricultural sector that continues to build upon Origin LPG’s reputation following the event.
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