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Brand | Technology | Creative | Strategy
The smarter way to share information
Flamingo Ai is a machine learning-based business performance software for teams and departments, changing the way companies share knowledge. Mo Works created full branding and personality for Flamingo, focusing on information accessibility and business-wide efficiency.
Such an innovative product requires expert copywriting to explain and connect with their audience. Mo Works’ copywriters took the Flamingo idea and made it into language any potential business partner can understand.
“Flamingo Ai is a knowledge sharing and collaboration platform built with AI in it’s DNA. We deliver an intuitive search, retrieval and knowledge-sharing platform built for business people. Have your questions answered by experts in your business or leverage the tribal knowledge in your organisation – at scale.”
Tech and AI are prone to sterile branding and design, so with Flamingo, we steered away from plain black and white. Mo Works chose colours that compliment Flamingo’s efficiency and stability it provides to enterprises. Pink pops with energy and movement, whilst purple represents tradition and continuity.
Other design elements like bubbles and grouped cells continuously reiterate the idea of sharing information efficiently.
Flamingo AI is software powering human capacity, not replacing it. Across all branding, Mo Works emphasises the human power behind AI by keeping language non-technical and featuring real people in marketing collateral.
- Logo Creation
- Identity Design
- Brand Activation
- Brand Guidelines
- Naming & Nomenclature
- Brand Strategy & Audit
- Go-to-Market Strategy
- Growth/Innovation Strategy
- Front-end Development
- Back-end Development
- Website Hosting & Maintenance
- Copy Creation
- Interaction Design
- Video Production