Gentrack
B2B EnterpriseWeb DesignSEO & AIO

Gentrack

A website transformation and product launch, built on a sharper interface, a smoother user flow and a faster site.

ClientGentrack
SectorB2B Enterprise
EngagementStrategic Delivery
CapabilitiesWeb Design · SEO & AIO
The Challenge

A leader, held back by its own website

Gentrack aims to be the go-to innovation partner to leading utilities and service providers globally, helping companies reshape what it means to be a utility business.

Although a well-established company, Gentrack encountered challenges with its website. Realising the importance of strong UI/UX and website optimisation, Gentrack came to Mo Works to help transform its website and launch its new product.

Website wasn't performing well enough for a well-established, global company.

UI/UX wasn't optimised, creating friction for users and the team behind the scenes.

No clear path to launch a new product through the existing site.

What We Did

A sharper site, launch-ready

A sharper UI/UX, brought to life.

Our designers created a UI/UX web design with a clean interface and user flow. Our web developers then brought the website to life, using tracking features to ensure it stayed optimised and useful for both users and the internal team.

Gentrack
Gentrack
Gentrack
Gentrack
Gentrack
Gentrack
Gentrack
Gentrack
The Outcome

Faster, and easier to use

1.9sWebsite load speed, down from its previous benchmark.
02Improved user flow and experience across the website.
03Tracking features in place to support the Gentrack team going forward.
Early Learners of (ELO)
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Early Learners of (ELO)

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