Solar is technical and hard to understand, which is a marketing problem before it is a sales one. UNIfied came to us for a marketing and communication strategy that would grow the business by getting the right message to the right audience, which called for an ongoing partner across every channel, not a campaign handed over and left to run.
Utilities & InfrastructureWeb DesignLead GenerationPaid MediaSEO & AIOAutomationSocial MediaMarketing
UNIfied Energy
An embedded marketing partnership that turns a technical product into a clear proposition, running communications, SEO, EDMs and paid media to a steady monthly lead flow.
ClientUNIfied Energy Services
SectorUtilities & Infrastructure
EngagementACCESS
CapabilitiesWeb Design · Lead Generation · Paid Media · SEO & AIO · Automation · Social Media · Marketing
The Challenge
A simple benefit with a technical sell
Solar energy is technical and difficult for buyers to understand.
The right message wasn't reaching the right audience consistently.
Growth needed a coordinated approach across every channel at once.
What We Did
Embedded across every channel
We work as UNIfied Energy's creative and marketing partner, managing communication, branding and growth strategy across social media, SEO, EDMs, campaigns and paid advertising. The core job is translation: taking a technical product and putting it in language the audience acts on, then running the channels that carry it. The partnership has grown to include work alongside reputable companies nationwide.
The Outcome
Steady, month after month
01250 leads per month on average.
025,000 website visitors per month on average.
03Working alongside reputable companies nationwide.
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