An embedded marketing partnership that drove B2B sales and content for a leading, ASX-listed provider of health equipment and medical supplies.
ParagonCare is a leading, ASX-listed provider of health equipment, medical supplies and medical technologies globally, with a mission to advance patient care and staff workflows through experience, agility and customer experience.
They came to us to develop a comprehensive marketing strategy for actionable targeting and growth, wanting to drive B2B sales and enhance their digital presence through communications and promotion.
Needed to drive B2B sales beyond an already well-established brand.
Digital presence wasn't showcasing the depth of expertise and continuous innovation in the market.
No integrated approach across strategy, content and communications.
We worked closely with ParagonCare to develop user-focused content across a range of platforms, showcasing their depth of expertise and continuous innovation in the market. We supported the team with strategy development, social media management, event communications management, EDMs and collateral design.
