Insights and resources
What Is Driving Your Marketing Strategy?
Often times without realising, businesses tend to gravitate towards a sales-driven marketing strategy and this intuitive response is often due to the top-down pressure of increasing sales. Let’s explore more…
April 2019 · 3 min read
The Ultimate Guide To Using Gamification in Email Marketing
From Instagram messages to YouTube videos to online news reports, people consume countless information at a rapid pace every single day. In fact, a study [1] by the University of California San Diego suggested that Americans consume an average of 74 gigabytes of data per day—and this number is stil…
April 2019 · 4 min read
Some Honest Advice for Doing Business in Dubai. Here Are Some Tips and Tricks!
As the Creative Director of [Mo Works](https://www.moworks.com.au/), I have worked with more than 15 businesses in the Persian Gulf coast of the United Arab Emirates (UAE) since 2014 and participated in 4 trade missions hosted by [Global Victoria](https://global.vic.gov.au/) and [AusTrade](https://…
April 2019 · 3 min read
How to Get the Most Value out of Trade Missions
Without the pressure of running a stand to promote your own business, trade events and exhibitions are great places to network and forge good business relationships. Trade events including exhibitions can be expensive. Expenditures include participation, flights, accommodation, travel, staff, print…
March 2019 · 6 min read
What Will Big Data Look Like in the Future?
It is with no doubt that technology is continuously growing and getting better as time goes by – from the birth of [new social media strategies](https://www.moworks.com.au/moment/2018-09-13-5-ways-to-increase-social-traffic-in-2018) to the latest trends in the big data industry.
March 2019 · 3 min read
Why Your Business Should Invest in a Video Marketing Campaign
Are you wondering if a video marketing campaign is a worthwhile investment for your business growth? Video offers a powerful connection with potential customers that other forms of content may not provide.
March 2019 · 6 min read
Major Differences Between Startup Incubators and Accelerators
By nature, startups are delicate operations often with huge potential but an uncertain future. It’s no secret that as many as 90 percent of startups fail, and in order to avoid this situation, startups can benefit an external boost to run, grow and thrive.
March 2019 · 9 min read
Are ICOs Dead? Fundraising for Blockchain in 2019 (Part 2)
This is Part 2 of a 2 part series, titled “Are ICOs Dead? Fundraising for Blockchain in 2019” Read the first part [here](https://www.moworks.com.au/moment/2019-02-12-are-icos-dead-fundraising-for-blockchain-in-2019).
February 2019 · 6 min read
5 Reasons Why Chatbots Are the Future of Marketing
Behind this sci-fi-flavoured buzzword hides just a regular computer program configured to automate certain tasks, help customers by providing predefined answers to some frequently asked questions, deal with some basic issues they encounter, as well as collect and process customer data for future re…
February 2019 · 6 min read
Future-Ready Means More Than Just Tweaking a Logo to Fit Instagram’s Circle
Heads up ASIC, an updated logo and style guide won’t exactly set you up for the future.
February 2019 · 4 min read