Brand
- Reposition your brand
- Create a clear voice
- Clarifying your brand system
- Professional assets
- Logo Creation
- Identity Design
- Brand Activation
- Brand Guidelines
- Naming and Nomenclature
Growth
- Increase sales
- Promote your business
- Launching new products
- Enter new markets
- Marketing and Growth Strategies
- Email Marketing and Automation
- SEO Management
- Activations and Experiences
Products
- Digitise your processes
- Improve customer experience
- Create new revenue streams
- Identifying opportunities
- App Development
- Website Development
- User Experience & Interface Design
- Augmented and Virtual Reality
- Cloud Hosting and Maintenance
About
Mo Works is a full-service creative agency based in Melbourne delivering digital solutions that spark conversations, create amazing experiences and harness the transformative power of design.
RayGen
RayGen is powering the future with world-leading solar power technology and renewable energy storage using water. The groundbreaking solar company partnered with Mo Works for full site development, marketing assets and a professional explainer video. “Tomorrow’s solar solution today” is RayGen’s catchphrase. For this reason, RayGen needed a website and branding that matches their future thinking technology. Given the technical details, solar energy may not be immediately engaging.
Our solution
Mo Works took elements from RayGen’s real solar cells and wove them through the design. Cube and square elements of the solar cells are part of RayGen’s logo, symbols and website assets. The RayGen logo uses a vibrant shade of blue, with arrow elements coming together invoking clean energy.
Sleek marketing assets such as business cards, letterheads and social media kits mean RayGen’s brand is instantly recognisable. Our communications team crafted professional and easy-to-understand content for their website, investor pitch decks and brochures. These tools allow RayGen to approach investors and potential customers with the confidence they need to educate, communicate and pitch their product effectively.
The Impact
$40 million raised.
Our work including the pitch deck has helped RayGen successfully secure a big amount of investment for their company.
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