Utilities & InfrastructureBrand IdentityBrand GuidelinesBrand StrategyWebsite DevelopmentWeb DesignMarketing

RayGen

A brand drawn from the geometry of RayGen's own solar cells, with a website, marketing assets and investor-ready content built to make world-leading technology explainable.

ClientRayGen

SectorUtilities & Infrastructure

EngagementStrategic Delivery

CapabilitiesBrand Identity · Brand Guidelines · Brand Strategy · Website Development · Web Design · Marketing

The Challenge

Tomorrow's technology, a brand to match

RayGen builds world-leading solar power technology paired with renewable energy storage that uses water. Its own catchphrase is tomorrow's solar solution today, which sets a bar the brand around it had to clear. RayGen needed a website and identity that read as future-thinking as the technology behind them, plus the assets to sell it. Solar is technical and the detail is not immediately engaging, and the audience includes investors as well as customers, so the work had to make the science followable and the case investable, not simply look advanced.

A brand that had to look as advanced as the technology.

Technical solar detail that isn't immediately engaging to read.

What We Did

Start with the solar cell

We took elements from RayGen's actual solar cells and wove them through the design, so the cube and square forms run through the logo, the symbols and the website assets. The logo uses a vibrant blue with arrow elements coming together to invoke clean energy, and the marketing assets, business cards, letterheads and social kits, make the brand instantly recognisable.

Our communications team worked with RayGen to craft professional, easy-to-understand content across the website, investor pitch decks and brochures. It gives the team the confidence to educate, communicate and pitch, which matters most when the person across the table controls the funding.

Brand & Communication