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Case Study
CanYa
Strategy | Brand | Technology | Creative | Social | Advertising
CanYa approached Mo Works for full stack marketing services with the goal of making their ICO a trailblazing success.
A blockchain company on the rise.
CanYa is a marketplace of services powered by blockchain, and built for a fully decentralised future.
Engaged throughout all stages, our multifaceted campaigns contributed to A$12 million being raised, making CanYa Australia’s 3rd most successful ICO.
With competition soaring, ICOs from the most efficient and organised teams still run the risk of failing to attract genuine interest from potential buyers.
Our digital design team went full-steam ahead on CanYa’s ICO, ensuring the brand was represented with bespoke and [distinctive digital designs](https://moworks.com.au/ico-marketing/) everywhere it appeared.
Throughout every process we used our complete arsenal of skills in website design and development, branding, digital marketing and advertising, social media management and community management to rocket up their ICO results.
The results.
Services Provided
Strategy
add- Brand Strategy & Audit
- Go-to-Market Strategy
Brand
add- Logo Creation
- Identity Design
- Brand Activation
- Brand Guidelines
Technology
add- Front-end Development
- Back-end Development
- Website Hosting & Maintenance
Creative
add- Copy Creation
- Interaction Design
- 3D Modeling & Animation
- Photography
- Video Production
Social
add- Social Media Management
- Email Marketing & Automation
- Community Management
- PR and Influencer Management
- SEO Management
- Multilanguage & Localisation
Advertising
add- Social Media Ads
- Search Engine Marketing
- Display and Video Marketing
- Remarketing Campaigns
- Programmatic Buying
- Activations & Experiences
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