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Case Study

CanYa

Strategy | Brand | Technology | Creative | Social | Advertising

CanYa approached Mo Works for full stack marketing services with the goal of making their ICO a trailblazing success.

A blockchain company on the rise.

CanYa is a marketplace of services powered by blockchain, and built for a fully decentralised future.

Engaged throughout all stages, our multifaceted campaigns contributed to A$12 million being raised, making CanYa Australia’s 3rd most successful ICO.

With competition soaring, ICOs from the most efficient and organised teams still run the risk of failing to attract genuine interest from potential buyers.

Our digital design team went full-steam ahead on CanYa’s ICO, ensuring the brand was represented with bespoke and [distinctive digital designs](https://moworks.com.au/ico-marketing/) everywhere it appeared.

Throughout every process we used our complete arsenal of skills in website design and development, branding, digital marketing and advertising, social media management and community management to rocket up their ICO results.

The results.

A $12 million

Raised

6,185

Telegram Growth

7,828

Whitelist Growth

70,611

Facebook Followers Growth

15,200

Twitter Followers Growth

11,000

Unique Website Visits/Day

Services Provided

Strategy

Brand Strategy & Audit
Go-to-Market Strategy

Brand

Logo Creation
Identity Design
Brand Activation
Brand Guidelines

Technology

Front-end Development
Back-end Development
Website Hosting & Maintenance

Creative

Copy Creation
Interaction Design
3D Modeling & Animation
Photography
Video Production

Social

Social Media Management
Email Marketing & Automation
Community Management
PR and Influencer Management
SEO Management
Multilanguage & Localisation

Advertising

Social Media Ads
Search Engine Marketing
Display and Video Marketing
Remarketing Campaigns
Programmatic Buying
Activations & Experiences

Clients and Partners

At Mo Works Creative Agency, we have full-stack in house capabilities across design, development, marketing and community management. You can trust Mo Works to fuel your company’s success in Australia and beyond.