Insights and resources
Target Market vs. Target Audience: How Are They Different?
The terms Target Market and Target Audience are often used interchangeably, but they don’t always mean the same thing. Having a clear understanding of the differences between the two is important for any business.
August 2021 · 1 min read
Visual Hierarchy: How to Create a Web Design that Grabs Attention and Keeps it
Want to know the science behind the art of user interface (UI) design? This article will explain the simple but effective ways to create visual hierarchy in both Web and App design, so your business can come out on top!
August 2021 · 4 min read
Social Media Marketing: How to Use Instagram Reels For Business
If you haven’t started to incorporate video content on your social media, now is the time to start. Read more to understand the importance of utilising Instagram Reels for your business and some useful ideas to get you started.
July 2021 · 3 min read
Big Congrats To RayGen On Its A$42 Million Series C Raise
Australian solar hydro technology firm RayGen has successfully secured major funding of A$42 million as part of a Series C Capital Raise.
June 2021 · 5 min read
What Australian Marketers Need to Know About the iOS 14.5 Update and Its Impact on Online Advertising
Last year Apple announced the new App Tracking Transparency Framework (ATT) that will be rolling out with their iOS 14.5 update, a framework that could potentially change how apps track people’s activity online.
May 2021 · 4 min read
Everything you need to know about confirming your Brand Name and Logo
To differentiate your products and services from your competitors, make sure you protect your brand with a trade mark registration. Here is everything you need to know.
Docklands Chamber of Commerce Launches New Cashback Initiative
Docklands dollars is ready to bring visitors and traffic back into our Docklands community!
March 2021 · 3 min read
5 Benefits of Using Video and Animations in your Content Strategy
If you’re not currently using video or animations in your content, you’re missing out.Here’s why.
March 2021 · 3 min read
It’s official: Brick and Mortar is dead. Or is it?
Asos’ recent buying of TopShop, TopMan, Miss Selfridge and HIIT; teaches us a lot of things about the state of the retail industry. Although, the online fashion mogul has not agreed to buy TopShop’s 70 brick and mortar stores - leaving the jobs of 2500 retail employees up in the air.
React Native or Flutter, What to Choose?
Do you know which cross-platform is gaining popularity? And which framework best fits your requirements? This article might assist you to form smart & conscious decisions while choosing the best cross-platform solution for your app idea.
December 2020 · 4 min read