checklist

Persona Power Playbook

Persona Power Playbook

The ultimate checklist for defining customer personas and planning business transformation. Built for traditional B2B industries, it helps you align your vision, define your goals and build personas that lead to smarter branding, better tenders and stronger digital platforms.

2026Published
Lizzie Lavan, Mo WorksAuthor
5 pagesLength
Free download · PDFFormat

What's inside

A step-by-step checklist that starts at the root: strategy and audience insight.

  • 01Understanding your market context, from industry trends and economic conditions to competitor branding, UX and content
  • 02Clarifying your business objectives and challenges, with a clear vision, 3 to 5 year growth goals and the blockers in the way
  • 03Building your key personas, mapping buyers, users and influencers and what they value, research and engage with
  • 04Planning your transformation, aligning rebranding, digital upgrades, tenders and B2B marketing to your goals

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