playbook

The Local Government Marketing Playbook

The Local Government Marketing Playbook

The future of local government marketing: key trends, tools and strategies for 2026. A practical toolkit to help councils build community connections, attract investment and visitors, and position their regions as thriving, future-ready destinations.

2026Published
Lizzie Lavan, Mo WorksAuthor
27 pagesLength
Free download · PDFFormat

What's inside

The trends, tools and strategies councils need to stay relevant and build community trust in 2026.

  • 01Place branding, integrating the visitor, business, study and lifestyle brands into council marketing
  • 02Responsible AI and smarter digital experiences, with governance, transparency and human oversight
  • 03Digital inclusion and mobile-first communication, so no resident is left behind
  • 04Community-led storytelling and trusted local voices that outperform traditional council messaging
  • 05Data-driven place branding and measurable outcomes, from business enquiries to resident sentiment

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