Get an inside look at the Mo Works x SiteTech case study. See how we utilise marketing tactics to rebrand, reposition and grow a business!
Creating a salient brand positioning and a consistent brand identity is central to a strong business model. At Mo Works we work with companies and brands across energy, construction, cyber and internet to ensure their competitive foothold.
Our recent work with SiteTech Solutions, a Melbourne-based worksite equipment provider, demonstrates the full range of capabilities we offer here at Mo Works.
What is SiteTech?
SiteTech Solutions is a leading supplier of worksite equipment to the Melbourne area. With an extensive array of for-hire products, they ensure that worksites and tradesmen are fully equipped with safety gear. SiteTech has proven itself as a quintessential service provider of cutting-edge solutions to the Australian events industry and building and construction industry.
Our marketing challenge for SiteTech?
We were tasked with a comprehensive marketing and branding mission for SiteTech.
The team at Mo Works needed to:
How did we do it?
Brand Update: We worked with SiteTech’s existing logo and available assets to create a complete brand strategy with a set of guidelines and updated assets.
Website: We consolidated SiteTech’s three company websites into one unified eCommerce site.
Digital Campaigns/Ads Management: We executed and managed digital ads across Google, Facebook, Linkedin and Instagram.
Marketing: We managed their communication and digital presence from social media channels, direct marketing and automation. Additionally, we built their social media presence through both paid and organic measures and campaigns.
Results
Our partnership with SiteTech allowed us to aid their business growth and witness them become a leader within their respective industry. Our marketing measures resulted in significant positive business outcomes:
“Mo Works have been working as our lead creative agency since 2019. They have a talented team of Marketeers and can provide a comprehensive outsourced marketing service. Mo Works have delivered a new brand entity, new website and more than 3,000 new leads into our SiteTech Safety business. We value their contribution to business success.” - Erik Zimmerman, SiteTech CEO.
SiteTech Solutions is an example of the kind of work and results we strive to deliver at Mo Works. It is our job to carve out digital marketing solutions for your brand, so that you can excel at what you do best.
Are you ready to scale your business? We’re specialists in building digital products, branding and launching products. Let us take your business to the next level.