Mo Works is a full-service creative agency based in Melbourne delivering digital solutions that spark conversations, create amazing experiences and harness the transformative power of design.
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Zukaz will be the new force in augmented reality by integrating marketing, sales, loyalty and global social networking. Merchants and their customers meet in real-time to collect, trade, redeem & win discounts, vouchers, cash rewards, loyalty points and participate in global interactive adventures.
Zukaz delivers merchants a powerful interactive management system to globally brand and advertises their products directly to customers in both the virtual and real worlds. Hunt, trade, redeem and win with Zukaz.
The logo represents the consumers mood while shopping. On most occasions it is a positive experience, and the thought of purchasing something new instills happiness.
By incorporating the ‘Z’, ‘U’, and a smiling face we achieve a strong and to-the-point brand message. Through this approach, both the impact and simplicity of Zukaz is brought to the forefront.
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