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The challenge was digitally transforming and rebranding a traditional physical tour business to include a mobile app with innovative technology showing women history makers through augmented reality pins all over the world. What was previously a dull, visually unappealing brand is now a fresh, eye-catching design and complete brand with the ability to evoke excitement and emotion. We digitally transformed SheSaw as a business to be innovative and scalable with a complete brand, website and app with a great user experience – able to create awareness of female history makers and empower women and close the gender gap.

digital marketing

Our Solution

App

Key design features of SheSaw include the 3D characters and [UI & UX design](https://moworks.com.au/capabilities/brand) of the app. Our talented app developers incorporated the user-centric design into an app that is both functional and visually appealing. Key design features of SheSaw include the 3D characters and of the app. Our talented app developers incorporated the user-centric design into an app that is both functional and visually appealing.

Through the AR app, SheSaw is now able to give women public recognition. As you walk, AR icons appear to let you know you are walking in the footsteps of a woman who deserves to be remembered and the app will tell you her story.

digital marketing
digital marketing

Brand

What was previously a dull, visually unappealing brand is now a fresh, eye-catching design and complete brand with the ability to evoke excitement and emotion. We digitally transformed SheSaw as a business to be innovative and scalable with a complete brand, website and app with a great user experience – able to create awareness of female history makers and empower women and close the gender gap.

Website

We developed a design-rich website that represents what the business is about. The website allows users to get a look and feel of the app and encourages people to learn more about women history makers, and ultimately be empowered to create change.

digital marketing
digital marketing

Results

The result was a modern and dynamic design with a beautiful interface and world-class functionality. SheSaw provides a simple and immersive experience for users to learn about female history makers and contribute stories. The concept of being an app is not limited by geography or demographic; it can be used by anyone anywhere in the world. Countries around the world can also benefit from the SheSaw app in changing people’s attitude and perception of women empowerment.


Clients and Partners

At Mo Works Creative Agency, we have full-stack in house capabilities across design, development, marketing and community management. You can trust Mo Works to fuel your company’s success in Australia and beyond.