
The challenge was digitally transforming and rebranding a traditional physical tour business to include a mobile app with innovative technology showing women history makers through augmented reality pins all over the world. What was previously a dull, visually unappealing brand is now a fresh, eye-catching design and complete brand with the ability to evoke excitement and emotion. We digitally transformed SheSaw as a business to be innovative and scalable with a complete brand, website and app with a great user experience – able to create awareness of female history makers and empower women and close the gender gap.
The result was a modern and dynamic design with a beautiful interface and world-class functionality. SheSaw provides a simple and immersive experience for users to learn about female history makers and contribute stories. The concept of being an app is not limited by geography or demographic; it can be used by anyone anywhere in the world. Countries around the world can also benefit from the SheSaw app in changing people’s attitude and perception of women empowerment.