playbook

UX/UI for Utility & Essential Service Providers

Trends, tools and strategies for 2025. Built for product, CX and marketing teams in energy and essential services, this playbook unpacks the key UX challenges and high-impact opportunities across dashboards, billing and customer self-service.

2026Published

Lizzie Lavan, Mo WorksAuthor

18 pagesLength

Free download · PDFFormat

What's inside

Why good design is now a driver of satisfaction, lower support load and long-term retention for utilities.

01Why UX matters for utilities in a digital-first world, as infrastructure businesses become digital service providers
02Common UX challenges, from cluttered or empty dashboards to billing and payments that still confuse
03The gaps holding experiences back, including missing smart notification centres and one-size-fits-all journeys
04High-impact opportunities across dashboards, billing and customer self-service
05Trends, tools and strategies to lift customer satisfaction and reduce support calls

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