In the wake of the pandemic, many businesses are finding it challenging to adapt to the rapidly changing market and customer expectations. Adapting to the digital era requires a shift towards a versatile and risk-taking mindset. Digital transformation is underway in many industries, as they embark upon [digital technology](https://moworks.com.au/capabilities/digital-products) to build their brand, connect with customers, and enhance sales models.
What is Digital Transformation?
It is a sensible integration of digital technologies, processes and competencies into all areas of a business leading to disruptive changes from how businesses operate until they deliver value to customers. However, there are differences from one industry to subsequent.
According to the Worldwide Digital Transformation Spending Guide by IDC, worldwide spending on Digital Transformation (DX) technologies and services will grow 10.4% in 2020 to $1.3 trillion.
Some of the common elements that are majorly focused on are:
- Customer experience
- Operational agility
- Culture and leadership
- Workforce enablement
- Digital technology integration
Australia has quite more than 22 million internet users and therefore the internet penetration in Australia stood 88% in January 2020.[Source]. With more people now online, it brings opportunities for higher innovation and large investment in new technology. Some of the Industries are trendsetting as they embrace innovation in technology.
Telehealth, artificial intelligence (AI)-enabled medical devices, and blockchain electronic health records are just a few concrete examples of digital transformation in healthcare which are completely reshaping the interaction with health professionals, how data is shared among providers and how decisions are made about the treatment plans and health outcomes. [Source].
Digital transformation is influencing many industries to adopt the latest technology as it brings a positive impact on the core concept and practices - making it possible to rise above the intense competition in the consumer market.
Any questions? Contact digital transformation agency Mo Works.