Top 4 Industries Driving Digital Transformation in Australia

Top 4 Industries Driving Digital Transformation in Australia

Vani Krishnamurthy

Vani Krishnamurthy

09 Oct 2020 | 3 min read

In the wake of the pandemic, many businesses are finding it challenging to adapt to the rapidly changing market and customer expectations. Adapting to the digital era requires a shift towards a versatile and risk-taking mindset. Digital transformation is underway in many industries, as they embark upon [digital technology]( to build their brand, connect with customers, and enhance sales models.

What is Digital Transformation?

It is a sensible integration of digital technologies, processes and competencies into all areas of a business leading to disruptive changes from how businesses operate until they deliver value to customers. However, there are differences from one industry to subsequent.

According to the Worldwide Digital Transformation Spending Guide by IDC, worldwide spending on Digital Transformation (DX) technologies and services will grow 10.4% in 2020 to $1.3 trillion. 

Some of the common elements that are majorly focused on are:

- Customer experience
- Operational agility
- Culture and leadership
- Workforce enablement
- Digital technology integration

Australia has quite more than 22 million internet users and therefore the internet penetration in Australia stood 88% in January 2020.[Source]. With more people now online, it brings opportunities for higher innovation and large investment in new technology. Some of the Industries are trendsetting as they embrace innovation in technology.

  1. Fintech

  2. Ecommerce

  • 17.90 million online shoppers. 
  • USD 20.68 Market price for online consumer goods purchased
  • USD 1157 Average Annual Revenue Per Online Consumer commodity Shopper

  1. Mobile App Development

    As per the recent report, there are quite 12,580 apps from Australian publishers on Google Play. 78% of released apps by Australian publishers are apps and 22% are games. [Source]. With an increase in demand, many tech companies are investing in mobile app development, to class themselves as digital-first, when compared to other industries.

    Cloud computing, flexible consumption, and cognitive computing are driving more opportunities for tech companies to succeed with digital transformation.

  2. Healthcare

    The Healthcare industry has been a little slow to adapt to digital transformation. It is quite challenging to decide which emerging technologies are worth investing and to trust if the disruption can bring big results.

    But of late, the healthcare industry is seeing a major shift in implementing new technologies with a positive impact.

Telehealth, artificial intelligence (AI)-enabled medical devices, and blockchain electronic health records are just a few concrete examples of digital transformation in healthcare which are completely reshaping the interaction with health professionals, how data is shared among providers and how decisions are made about the treatment plans and health outcomes. [Source].


Digital transformation is influencing many industries to adopt the latest technology as it brings a positive impact on the core concept and practices - making it possible to rise above the intense competition in the consumer market.


Any questions? Contact digital transformation agency Mo Works.