We are proud to announce that our work for Baw Baw Shire Council - “The People’s Echo: Advancing Baw Baw” has received a prestigious Good Design Award Winner Accolade in the Communication Design category in recognition for outstanding design and innovation.
“This design system allows the Baw Baw Shire Council to strengthen the impact of their essential work in a way that involves the community they serve — brilliant work. The Jury commends the design team for this outstanding project.”
The Good Design Awards (GDA)
The 2023 Good Design Awards attracted high-quality design projects from Australia and around the world. These innovative projects were evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. More than 900 entries were evaluated according to a strict set of design evaluation criteria which includes Good Design, Design Innovation and Design Impact.
“To be recognised with an Australian Good Design Award tells the world this project not only represents design excellence, but it also surpasses the criteria for design innovation and design impact. The Good Design Award is an independent endorsement of professional design quality,” said Dr. Brandon Gien, CEO of Good Design Australia and Chair of the Australian Good Design Awards.
The project: “The People’s Echo: Advancing Baw Baw”
Experiencing unprecedented growth and development, Baw Baw Shire Council struggled with promoting its advocacy priorities to State and Federal Governments. as well as raising awareness within the community so people would take action to increase funding.
That’s when they came to the Mo Works team. We were tasked with creating a Community Engagement Platform to help the council with the above-mentioned objectives. As the government-industry could sometimes be too corporate and outdated, we needed to create an innovative design system that is modern yet relevant, bringing life to Baw Baw Shire’s identity and being strong enough to engage the public and gain parliamentary support.
Our Design Approach
Inspired by the community and using a people-first approach, Baw Baw Shire Council’s new branding balances familiarity and distinction. It creates a flexible, modern, and organic brand that evolves with community needs. The resulting logo represents the connection between the major towns in the Shire and the expanding concept, symbolising unity and diversity. Adopting a playful yet corporate approach, the brand stands out from competitors and promotes community priorities while achieving council's advocacy goals.
The new brand has gained trust from the community and is now a vehicle to impact the population in a fresh way. Translating the community’s diversity into personalised forms and colours, the brand was well-received by the community as it represents a modern, capable, and inclusive region, raising awareness of the region's potential to the government and increasing funds. By putting the people of the Shire in the centre, The People's Echo: Advancing Baw Baw has given the people of Baw Baw a platform to redefine their contributions to regional priorities.
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