Why Do Businesses Need Digital Marketing Strategies?

Why Do Businesses Need Digital Marketing Strategies?

John William

John William

18 Oct 2019 | 4 min read

What are the contents of a productive [digital marketing strategy](https://moworks.com.au/capabilities/digital-advertising)? This is the first question that comes to the mind of inexperienced entrepreneurs trying to establish their business. Their main goal is to develop an online presence so that they can do good business. Social media has become a popular tool and pastime in developed countries. Using social media is one of the best ways to identify a target market for their product or service for businesses.

What is a Digital Marketing Strategy?

A digital marketing strategy advertises a company’s product or service online. The business understands that there are abundant users online. But their main objective is to use their digital design to identify users specifically interested in their service or product.


The company uses social media outlets, blogs, and collaborations to promote their goods and facilities. One of the benefits of a cashless society on the internet is that even ‘likes’ and ‘shares’ can be capitalised to help influence potential customers. 


Digital Marketing Identifies a Niche Market 

One of the crucial mistakes new businesses make is trying to market their product to the maximum number of customers in the open market. To become successful in today’s world of excessively advertised commodities, entrepreneurs need to focus on a specific market niche. 

A niche market is a collection of customers and businesses which all cater to the same product or service. An excellent digital marketing strategy concentrates the organisation’s marketing efforts to identify market trends for their specific product or service. 


Digital Marketing is Affordable 

Traditional marketing techniques have become quite expensive in comparison to digital marketing. Digital marketing achieves the same objectives, but in a much more efficient and much less costly manner. All the different forms of traditional advertising have exorbitant prices. 

With traditional marketing, more money gets used, and advertising still does not reach consumers all over the world. With digital marketing from an advertising agency, the task becomes much more straightforward and much less expensive. The best part is that you can reach customers all around the globe at the same price.


Digital Marketing Provides a Better Reach of Target Audience

It is difficult to target a specific audience interested in a particular product using traditional marketing techniques. No matter how you go about the process, some customers will snub you. Traditional marketing takes more time to find interested customers.

With the help of social media (Facebook, Instagram, Twitter, YouTube, etc.), identifying a specific demographic becomes much more manageable. Implementing an efficient digital marketing strategy, the customers automatically come looking for your product. With digital marketing, you cannot be ignored. 


Digital Marketing Permits Focused Product or Service Advertising 

Suppose your company sells a certain kind of bright coloured lipstick, which only looks good on young women between 15 to 27 years old. Digital marketing makes it practical to promote the product to a specific age demographic without any added expenses. 

With digital marketing, the best part is that if the marketing of lipstick is successful, you can use that exposure to promote another similar product. Traditional advertising does not allow entrepreneurs to use the publicity of one product as leverage for another. If entrepreneurs do try to achieve the same with conventional marketing, there are high costs.


Creating Brand Recognition

In the real world, creating a brand name takes years and years of hard work. First, the merchant must introduce their product to the market, which already has several brand names of similar products. Then the entrepreneur must compete with these other brand names to build a reputation in the market.

Digital marketing with the help of a design agency speeds up the entire process. The business can reach consumers worldwide with the right digital marketing strategy in place. Digital marketing does take time, but the profits come in much more abundantly and sooner. 


Digital Marketing Improves Customer Satisfaction

Customer satisfaction is a realm, which conventional advertising has never been able to acknowledge. The viewers all watch the advertisements but scoff at the lies. Regular marketing has no way of replying to that.

“Having a courteous and well-mannered online customer support staff as a part of our digital marketing strategy increases customer satisfaction by manifolds,” according to Steve Kirkpatrick, the Helpdesk Manager at KingEssay. “We no longer have to face negative publicity from our clients.”


Digital Marketing Delivers Better Customer Lifetime Value

Suppose you are a regular customer at a major supermarket chain. What happens at rush hour, when you have to go out of the way to reach the supermarket chain? 

Digital marketing allows businesses to give their customers incentives and offers to keep returning to their establishment. The company can also take advantage of festive periods, seasonal and occasional sales to attract more clients. Not only is a single consumer retained for longer, but also new customers are acquired much quicker.

Ready for action?

Need help in creating a digital marketing strategy for 2019? At Mo Works, we have a team of highly experienced and industry specialised strategists who can assist you to set an informed, actionable and powerful digital marketing strategy. Contact our friendly team today.