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Vital Origin

Vital Origin

Branding • Digital Product

Vital Origin is a leader in sustainable ancestral eating, regenerative agriculture, food sovereignty and local business support. They wanted to break the harmful notion of consuming animal products and bring a new perspective to sustainable meat consumption, giving people all the essential nutrients with zero waste and minimising the environmental impact.

 

But how do we show a cruelty-free, animal-based product alongside all the benefits? 

Our solution

 

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We created a brand identity with natural colours and elements that is yet bold and humble to fulfil Vital Origin’s mission of bringing a new perspective to meat consumption that is healthy for both humans and the environment. With a straightforward design, we encourage customers to go back to our ancestral roots of nose-to-tail meat consumption - using every part of the animal from the food industry that would otherwise go to waste, turning it into supplements that give both nutritional and environmental benefits. 

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We acknowledge the Traditional Owners of the land where we work and live. We pay our respects to Elders past, present and emerging. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.