Vital Origin is a leader in sustainable ancestral eating, regenerative agriculture, food sovereignty and local business support. They wanted to break the harmful notion of consuming animal products and bring a new perspective to sustainable meat consumption, giving people all the essential nutrients with zero waste and minimising the environmental impact.
But how do we show a cruelty-free, animal-based product alongside all the benefits?
We created a brand identity with natural colours and elements that is yet bold and humble to fulfil Vital Origin’s mission of bringing a new perspective to meat consumption that is healthy for both humans and the environment. With a straightforward design, we encourage customers to go back to our ancestral roots of nose-to-tail meat consumption - using every part of the animal from the food industry that would otherwise go to waste, turning it into supplements that give both nutritional and environmental benefits.