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Case Study
The Sebel
Advertising | Creative | Social
Effortlessly blending the functional comfort of an apartment style accommodation with all the amenities interstate business travellers or families could need, The Sebel Docklands provided a unique opportunity for our team to leverage.
Fall for Sebel.
Winter is known for low-season travel months, and it’s notoriously quiet for hotels. To encourage engagements from business and regional weekend travellers, The Sebel engaged Mo Works to craft a creative campaign.
Entering into autumn with gold and rust-coloured leaves, we launched “Fall for Sebel”, a value discount campaign to encourage travellers to book a room with The Sebel and fill the coming winter months.
The success of this four week campaign was primarily driven by our efforts in social media management and digital advertising. The dynamic team at Mo Works contributed their experience in design, digital marketing and budgeting, leading to many conversions through Facebook ads alone.
The results.
$47,928.77
Total Revenue
269
Rooms Sold
561,355
Total Reach
1,160%
Return On Investment
3,183
Number of Link Clicks
Services Provided
Creative
add- Copy Creation
- Interaction Design
- Photography
- Video Production
Social
add- Social Media Management
- Email Marketing & Automation
- Community Management
- PR & Influencer Management
- SEO Management
Advertising
add- Social Media Ads
- Search Engine Marketing
- Display & Video Marketing
- Remarketing Campaigns
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