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Brand | Creative
RayGen is powering the future with world-leading solar power technology and renewable energy storage using water. The groundbreaking solar company partnered with Mo Works for full site development, marketing assets and professional explainer video.
“Tomorrow’s solar solution today” is RayGen’s catchphrase. For this reason, RayGen needed a website and branding that matches their future thinking technology.
Mo Works took elements from RayGen’s real solar cells and wove it through the design. Cube and square elements of the solar cells are part of RayGen’s logo, symbols and website assets.
The RayGen logo uses a vibrant shade of blue, with arrow elements coming together invoking clean energy.
Sleek marketing assets such as business cards, letterheads and social media kits means RayGen’s brand is instantly recognisable.
Given the technical details of solar energy may not be immediately engaging, our communications team worked with RayGen to craft professional and easy to understand content for their website, investor pitch decks and brochures.
These tools allow RayGen to approach investors and potential customers with the confidence they need to educate, communicate and pitch their product effectively.
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