PwC
Digital Product
The challenge
PwC Middle East approached us as they wanted to develop a ‘Digital Trust Manager’ platform to help users stay in control of their own data use, and include tools such as data anonymisation and AI bias detection.
The solution
We created an app with a slick UI/UX design that simplified complex personal data management. The app features a simple, modern, bold and interactive storytelling journey style to provide insights into the user’s own personal information and privacy inputs. The app also integrates all relevant personal data with a thoughtful user experience, so users now have a reliable tool that helps and encourages them to understand how to manage relevant information in a transparent and sincere way, closing the gap between companies and customers.
The results
The Digital Trust Manager app enables users to:
- Gain trusted insight on the number of companies processing their personal information online, and see what type of personal information companies have about them
- Customise who has access to their personal data and choose which companies to share data consent with
- Manage data privacy anywhere, anytime
More work
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