An app that puts people back in control of their own data, with a design built to make privacy understandable.
PwC Middle East approached us as they wanted to develop a Digital Trust Manager platform to help users stay in control of their own data use, including tools such as data anonymisation and AI bias detection.
The brief needed an app that made complex personal data management understandable, not just technically compliant.
Users had no clear way to see how many companies were processing their personal data.
No simple way to customise who had access to personal data or manage consent.
Complex privacy and data tools weren't accessible to everyday users.
We created an app with a sharp UI/UX design that simplified complex personal data management. The app features a simple, modern, bold and interactive storytelling journey style, giving users insight into their own personal information and privacy inputs, and integrating all relevant data with a thoughtful experience that closes the gap between companies and customers.
