EducationWeb DesignBrand IdentityBrand StrategyWebsite Development

Original Campus

A brand, a website and a launch campaign built from day one for a new kind of school, positioned into a gap in the market and full by its first term.

ClientOriginal Campus

SectorEducation

EngagementStrategic Delivery

CapabilitiesWeb Design · Brand Identity · Brand Strategy · Website Development

The Challenge

A new idea, but no category to sit in

Original Campus set out to change how entrepreneurship is taught, bridging connections within the entrepreneurial community and giving students the room to build their own startup idea while they study. Mo Works was involved from day one.

Starting from nothing means there is no existing perception to correct, and no existing audience either. The work had to establish what Original Campus was, find where it fitted in a crowded education market, and fill a first intake, which meant positioning had to come before any design work, not after.

A brand new venture with no market position and no audience.

An unconventional education model that needed explaining before it could sell.

A first term of enrolments to fill from a standing start.

What We Did

Position first, then build

We identified a gap in the market and positioned Original Campus into it as a school for entrepreneurs, then carried that position through the marketing collateral and the digital presence. It gave everything that followed a single thing to say.

We designed the logo and the full brand to reflect a story about breaking conventions and presenting ideas in new ways, then developed the website to match. The identity was applied across every facet of the brand so the digital presence read as one thing rather than several.

Digital Products & Platforms