Mo Works have journeyed with Original Campus since day one, taking on the challenge of new and artful brand design, full website development and the creation of a complete marketing strategy.
It starts with a wild imagination.
Original Campus (OC) envisioned a new way of learning and bridging connections within the entrepreneurial community, providing opprtunities for students to work on their own startup idea while studying.
We excel at more than just marketing.
We designed the logo and full branding to truly reflect OC’s story of breaking conventions and finding opportunities to present ideas in new and intriguing ways. We also identified a gap in the market and we positioned OC as a school for entrepreneurs though their marketing collaterals and digital presence.
Using a strategic campaign we launched their brand by targeting international students and tourists who were in the country. The campaign ended with a successful launch event and a full-house enrolment in their first term.
Leave the strategy to us.
Using the fresh design guidelines, we crafted a digital marketing plan with highly engaging content. While injecting the logo into all facets of the brand, social media platforms and blogs were utilised to engage and promote OC’s unqiue experience with a hint of Mo Works’ flavour.
Sustainable Australia Fund