Newly launched as a division, Origin Zero had the parent brand's reputation but no profile of its own. It needed brand awareness, a distinct identity and a communication approach that would establish it as a leading provider of renewable energy solutions for business. The work had to build a division people recognise in its own right, not a page inside Origin's existing story.
Utilities & InfrastructureWeb DesignUX/UI DesignWebsite DevelopmentBrand IdentityBrand Guidelines
Origin Zero
A website that established a new Origin Energy division in the business clean energy market, built in eight weeks and carrying the parent brand's trust without disappearing into it.
ClientOrigin Energy
SectorUtilities & Infrastructure
EngagementStrategic Delivery
CapabilitiesWeb Design · UX/UI Design · Website Development · Brand Identity · Brand Guidelines
The Challenge
Australia's biggest energy name, a brand new division
A newly launched division with no market profile of its own.
Brand identity and communication had to be established from scratch.
A crowded business clean energy market to establish a position in.
What We Did
Persona first, then platform
We worked collaboratively on the website, aligning design, tone of voice and UI/UX to the Origin Zero brand persona so all three said the same thing. The result is fast, easy to navigate and thoughtfully built around the user journey, with world-class functionality behind it. The whole project was delivered in eight weeks.
Digital Products & Platforms
The Outcome
A division, established fast
018 weeks delivery time for what was scoped as a long project.
023,900 visits in the first two weeks after launch.
03A strengthened position in the renewable energy sector.
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