RetailUX/UI DesignApp Development

inke Packaging

A custom packaging marketplace built discovery-first, with real-time order tracking, preset and customisable print options, and an admin portal the team can actually run.

Clientinke Packaging

SectorRetail

EngagementStrategic Delivery

CapabilitiesUX/UI Design · App Development

The Challenge

Custom packaging, nothing simple about it

inke is a leading custom packaging platform in Australia, built so businesses of any size can source branded packaging without the usual friction, with sustainability considered at every step.

Custom packaging is a complex purchase, and the ordering experience usually shows it. The brief was to make that complexity feel simple across an e-commerce site and an admin marketplace at once, which called for a product discovery phase before any design work, not a storefront built on assumptions.

Buying custom packaging is complex and the process usually reflects that.

Two products at once: a customer storefront and an admin marketplace.

Businesses of every size had to be served by one platform.

What We Did

Discovery, then design, then build

We ran a thorough product discovery phase to map how businesses actually buy custom packaging and what the admin side needs to support it. That work set the requirements, so the design decisions that followed had something firmer than opinion behind them.

We designed and developed both sides of the product: a storefront prioritising user experience with real-time order tracking and both preset and customisable print options, and an admin portal with a comprehensive tool set behind it. Extensive testing ran throughout to confirm functionality before anything reached customers.

We stayed on after launch, providing ongoing support and responding to what users needed once the platform was live. Continuous improvement was part of the engagement rather than a separate phase, so the product kept moving with the business.

Marketing & Campaigns