
ClientHyperlocal News
SectorB2B Enterprise
EngagementStrategic Delivery
CapabilitiesAutomation
The Challenge
A strong print guide with the website to match
The website and the annual printed directory weren't working as one.
Locals and visitors want different things from the same publication.
Local businesses and events needed a clearer route to an audience.
What We Did
Built around the printed guide
We designed the site around dedicated spaces and functions covering the areas of interest the printed guide already covers, so the two products reinforce each other. Flexible feature spaces let the team surface whatever is relevant at the time, and the structure serves locals and visitors without forcing either into the other's experience.
Digital Products & Platforms








The Outcome
Print and digital, in step
01A clean, simple site coordinated with the annual printed directory.
02Flexible feature spaces the team can update as interests shift.
03One structure serving both local residents and area visitors.

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