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Middle East Broadcasting Center [MBC] briefed us to create a set of motion-based idents as part of the Formula 1 2020 Broadcasting season. The opening video shows the emotion and adrenaline rush that comes deep inside the heart of the fans in a futuristic, mechanic environment.

STILLS
Here are some stills from the main video. Art direction, photography, lighting and texturing can be appreciated
beneath the overexposed style, exaggerated DOF and motion blurriness. This is required to keep the visual
narrative consistent and help us meet the delivery date by dealing with any inconsistencies in post-production.

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STYLESCAPE & STORYBOARD
With a limited time of 3 weeks production and 1 week of pre-production to execute this project, we presented a quick Stylescape / Style Moodboard to the client. It highlighted some of the previous videos made by other talented artists to serve a visual reference and brand idea. After defining the preferred visual style, the storyboard was created using screenshots of the 3D project, optimising the production time-frame.

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PRODUCTION
Producing a continuous shot was a challenge. Merging the shots seamlessly left no room for major changes.
However, once we defined the cuts, we were able to add and/or remove elements in-between each cut before
merging the project during the editing. An extended version that included a couple of new shots was added to
the file. However, that version was discarded as the continuous camera movement and the narrative was
sacrificed. Several documents were presented to the client during the production process. With the client
involved, we managed to avoid unnecessary delays and critical feedback that could have pushed back the
delivery date.

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DELIVERABLES
This project included a wide list of materials needed for the race broadcast and several references to the race locations. The fastest way to do it was to produce a base 3D material that could be altered in post-production. This reduces rendering time and optimising the workflow by reusing separate elements of the main video. Here are some of the pages we delivered to the client. (Please note that these pages are low-quality renders and retouching previews.)

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Clients and Partners

At Mo Works Creative Agency, we have full-stack in house capabilities across design, development, marketing and community management. You can trust Mo Works to fuel your company’s success in Australia and beyond.