Logistics & TransportDesign SystemsUX/UI DesignBrand Identity

F1 - Graphics Package

A motion graphics package for the Formula 1 2020 broadcast season, produced in four weeks total by building 3D material modular enough to change in post.

ClientMBC Group

SectorLogistics & Transport

EngagementStrategic Delivery

CapabilitiesDesign Systems · UX/UI Design · Brand Identity

The Challenge

One continuous shot, four weeks total

Middle East Broadcasting Center briefed us to create a set of motion-based idents for the Formula 1 2020 broadcasting season. The opening video had to carry the emotion and adrenaline that sits deep inside the heart of the fans, set in a futuristic, mechanical environment.

The schedule allowed one week of pre-production and three weeks of production. The concept called for a continuous shot, which leaves no room for major changes once you commit. Working that way demanded a production strategy decided before any rendering began, not discovered partway through.

Four weeks total, including only one week of pre-production.

A continuous shot leaves no room for major changes later.

Rendering time on 3D at broadcast quality is unforgiving.

What We Did

Build it modular, finish in post

We presented a stylescape and a storyboard inside the tight pre-production window, so the look and the shot were signed off before anything was built. On a continuous shot with a fixed broadcast date, that first week does more to protect the deadline than any amount of speed later.

We produced base 3D material designed to be altered in post-production rather than re-rendered, and reused separate elements of the main video across the wider package. It cut rendering time and optimised the workflow, which is what made a continuous shot deliverable in three weeks of production without dropping the quality.

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