Using Cure WorldCosplay’s existing 720,000-strong memberbase as leverage, we took on the mission to recreate the Cosplay Token (COT) identity, brand pillars and website development, as well as offer full-stack services for their ICO.
Drawing upon Japanese anime and manga culture, we handcrafted a mascot and logo for COT that their audience instantly fell in love with. The cute ‘COT-chan’ became the author of blog posts, announcements and was frequently seen dressing up on social media.
Designers: Andrés Herrera, Juan Camilo Beltran.
Illustrator: Juan Camilo Beltran. Motion: Juan Camilo Beltran.
Sustainable Australia Fund