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Cure Cosplay

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Case Study

Cure Cosplay

Advertising | Brand | Technology | Creative | Social | Strategy

digital marketing
digital marketing

Using Cure WorldCosplay’s existing 720,000-strong memberbase as leverage, we took on the mission to recreate the Cosplay Token (COT) identity, brand pillars and website development, as well as offer full-stack services for their ICO.

We just get it.

Drawing upon Japanese anime and manga culture, we handcrafted a mascot and logo for COT that their audience instantly fell in love with. The cute ‘COT-chan’ became the author of blog posts, announcements and was frequently seen dressing up on social media.

digital marketing

We aren’t just a madhouse of directors, creatives and suits.

We’re a multicutural team of design warriors.

With the brand pillars in mind we crafted a website with bright colours, custom images and an [in-house animation](https://moworks.com.au/ico-marketing/). Clear typography with simple structural elements smoothed navigation, and our design process ensured every piece of information was communicated engagingly.

digital marketing

digital marketing

digital marketing

digital marketing

The results.

Over A$6 million
Raised
191,914
Telegram Growth
7,828
Whitelist Growth
70,711
Facebook Followers
15,200
Twitter Followers
11,000
Unique Website Visits

Clients and Partners

At Mo Works Creative Agency, we have full-stack in house capabilities across design, development, marketing and community management. You can trust Mo Works to fuel your company’s success in Australia and beyond.

Ready to grow your business?

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