Cure Cosplay
Branding • Growth
Using Cure WorldCosplay’s existing 720,000-strong memberbase as leverage, we took on the mission to recreate the Cosplay Token (COT) identity, brand pillars and website development, as well as offer full-stack services for their ICO.
Drawing upon Japanese anime and manga culture, we handcrafted a mascot and logo for COT that their audience instantly fell in love with. The cute ‘COT-chan’ became the author of blog posts, announcements and was frequently seen dressing up on social media.
Try the Cosplay Token AR Effects Develop with Spark AR Studio:
AR Effects 01 AR Effects 02 AR Effects 03
Creative Director:
Designers: Andrés Herrera, Juan Camilo Beltran.
Illustrator: Juan Camilo Beltran. Motion: Juan Camilo Beltran.
More work
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