Cure Cosplay

Cure Cosplay

Branding • Growth

Using Cure WorldCosplay’s existing 720,000-strong memberbase as leverage, we took on the mission to recreate the Cosplay Token (COT) identity, brand pillars and website development, as well as offer full-stack services for their ICO.

Drawing upon Japanese anime and manga culture, we handcrafted a mascot and logo for COT that their audience instantly fell in love with. The cute ‘COT-chan’ became the author of blog posts, announcements and was frequently seen dressing up on social media.

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Try the Cosplay Token AR Effects Develop with Spark AR Studio: 
AR Effects‎ 01          AR Effects‎ 02          AR Effects‎ 03

 

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Creative Director: 
Designers: Andrés Herrera, Juan Camilo Beltran. 
Illustrator: Juan Camilo Beltran. Motion: Juan Camilo Beltran.

 

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