BADgal BANG! is Benefit’s #1 mascara, so when it came to their new campaign, they wanted to do something different to communicate the superior formula and its new colours. They came to Mo Works with the goal of promoting the new shades of mascara in an innovative and effective way, capturing the audience's interest and encouraging them to provide their details in a more engaging manner. We created a game and GIF for Benefit that brought together the campaign’s global imagery with their space thematic within a short, nostalgic yet current, space-invaders-style game.