A distinctive, memorable brand identity that captures the movement and reliability behind On My Way's instant delivery plugin.
Onmyway is a delivery platform offering instant, effortless convenience for online shoppers through a plugin that integrates with any e-commerce store.
They needed a brand identity that reflected movement, innovation and accessibility, while resonating with modern consumers seeking fast, reliable service.
No brand identity that reflected the speed and movement at the core of the product.
Needed to resonate with modern consumers used to fast, reliable service.
Had to stand out in a competitive Australian delivery market.
We crafted a sleek, versatile logo inspired by the 'on my way' phrase and its familiar paper plane icon. By integrating the plane into the letter O, we created a unified brandmark and wordmark that symbolise direction, connection and the brand's promise of efficient delivery.
