Logistics & TransportUX/UI DesignApp Development

Airly App

A total rebrand and a React Native app, built during the industry's shutdown so Airly had a brand and a product ready the moment flying resumed.

ClientAirly

SectorLogistics & Transport

EngagementStrategic Delivery

CapabilitiesUX/UI Design · App Development

The Challenge

The industry stopped, airly built

Airly began five years ago as a disruptor in private aviation, offering charter travel at prices that were no longer reserved for the rich and famous. Then 2020 arrived, tourism and aviation stopped, and the business went quiet.

Airly used the downtime to move. The brief was a total rebrand with the social assets to lift awareness and hold onto customers, alongside a new app. Brand, product and launch had to arrive together and ready to trade the moment flying resumed, not as three separate projects finished at three different times.

A five-year-old disruptor brand that had outgrown its original look.

No app, in a category where booking happens on a phone.

Brand awareness and customer retention both needed lifting before flying resumed.

What We Did

Brand, product, launch

We delivered a total rebrand with a launch-ready social media kit and a multi-brand asset library covering icons, illustrations and animations, with UI/UX design running alongside so the identity was built for the app from the start, not applied to it afterwards.

We built the Airly app on React Native, covering strategic app planning, UI/UX, content, development, notifications, testing and quality assurance. The result is a smooth, engaging product with one clear call to action.

We ran app store optimisation and tested every feature, function and approved user story before release. It meant the move from build to launch was a controlled handover rather than a scramble, and Airly went to market with a full set of tools already in place.

Digital Products & Platforms