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Target Market vs. Target Audience - How Are They Different?
23 Aug 2021
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7 Industries With 7 Experts: Predictions of a Post-COVID-19 World
From aviation to export trade, hospitality to marketing apps, here are the views of some CEOs and Directors about life after the coronavirus.
06 May 2020 • 5 min read
What you should know about CovidSafe app and the claim “Your identity is safeguarded.”
The government’s new COVIDSafe app has finally been released, with an incredible 1 million downloads in 4 hours upon launch.
27 Apr 2020 • 4 min read
How the Current Downtime Is Shaking the Gig Economy and Reshaping Our Priorities
“Never using Airbnb again!” is the current state of mind of many users of the once successful marketplace, that is now being shaken by the…
24 Apr 2020 • 3 min read
Marketing During a Pandemic: Keep It Ethical
COVID-19 is impacting consumer mobility and has brought a shift in media consumption habits. While online engagement is surging, it is important for businesses to…
14 Apr 2020 • 4 min read
From Us to You - Here's How We're Giving Back to Businesses in This Unprecedented Crisis
As an agency, we have seen the resilience of many business owners affected by this crisis and we’re deeply moved. In light of the situation,…
08 Apr 2020 • 3 min read
6 Ways to Manage Your Risk During the Coronavirus Crisis - Business Guide
It’s time to evaluate cash flows, pivot marketing strategies and think about how you can bring value to your customers in lockdown mode.
20 Mar 2020 • 4 min read