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Mo Works recognised at the 2025 Victorian Premier’s Design Awards
11 Nov 2025 | 2 min read
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Brand positioning: how to stand out, stay relevant, and build loyalty
Brand positioning is more than just marketing. We delve into why it's important and what a great brand positioning strategy looks like.
10 Apr 2025 | 5 min read
The power of a well-mapped customer journey: Why it’s essential for B2B growth
In today’s competitive, fast-paced business environment, B2B companies across industries like energy, manufacturing, supply chain, transport, construction, and healthcare are constantly looking for ways to grow. But the key to unlocking this growth lies not just in generating more leads, but in understanding and optimising the entire customer journey. A well-mapped customer journey is no longer a luxury; it’s a necessity for businesses looking to stay competitive and achieve sustained success.
04 Apr 2025 | 4 min read
5 mistakes to avoid when choosing a B2B marketing agency
Selecting the right creative agency can significantly impact your brand's success. Avoid these five common mistakes, and you'll be on your way to finding the perfect partner for your brand.
02 Apr 2025 | 5 min read
Digital transformation challenges for the manufacturing, construction, logistics and energy industries: by Mo Hamdouna
Mo Works Managing Director, Mo Hamdouna, addresses the digital transformation challenges facing the manufacturing, construction, logistics and energy industries - and discusses what these sectors can do to overcome hurdles and grow in 2025.
23 Mar 2025 | 5 min read
Transforming waste and recycling: challenges, trends, and digital opportunities in 2025
The waste and recycling sector is struggling to keep up with evolving regulations, sustainability demands, and technological advancements. In our Transforming Waste and Recycling series, we look at the challenges, trends, and digital opportunities in this space in 2025.
13 Mar 2025 | 5 min read
Emerging trends and digital opportunities in the waste and recycling industry
The waste management industry is evolving rapidly, driven by technology, sustainability goals, and shifting customer expectations. Businesses that embrace digital transformation will not only improve operational efficiency but also build stronger customer relationships and position themselves as sustainability leaders.
04 Mar 2025 | 5 min read
The future of local government marketing: key trends, strategies and ideas for 2025 (downloadable guide)
In today’s digital-first world, local councils must rethink their approach to marketing. The days of static websites, generic newsletters, and one-way communication are over. Communities expect more—think personalised services, real-time engagement, and compelling storytelling that reflects their unique identity.
24 Feb 2025 | 5 min read
Revolutionise your B2B customer support with AI
AI is a fantastic tool for supporting B2B businesses when it comes to identifying and solving customer pain points more effectively, prioritising efforts around customer satisfaction and loyalty, and preemptively implementing solutions to address customer needs.
04 Feb 2025 | 4 min read
The 7 Stages of Agricultural Marketing
So you own an agricultural business. You produce quality products and meet competition head-on when it comes to new technology, pricing, and innovations in the sector. But you’re not seeing the results you’re after. Why? You haven’t invested enough in agricultural marketing strategy.
15 Jan 2025 | 7 min read
