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The Power of Personalisation in Engaging your Energy Customer

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The Power of Personalisation in Engaging your Energy Customer

18 Oct 2022 | 4 min read

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Some Honest Advice for Doing Business in Dubai. Here Are Some Tips and Tricks!

Some Honest Advice for Doing Business in Dubai. Here Are Some Tips and Tricks!

As the Creative Director of [Mo Works](https://www.moworks.com.au/), I have worked with more than 15 businesses in the Persian Gulf coast of the United Arab Emirates (UAE) since 2014 and participated in 4 trade missions hosted by [Global Victoria](https://global.vic.gov.au/) and [AusTrade](https://www.austrade.gov.au/). From my experience, I can say that Dubai is a lucrative market with a population of over 3 million, making up a total of 9.4 million people in the UAE.

01 Apr 2019 | 3 min read

How to Get the Most Value out of Trade Missions

How to Get the Most Value out of Trade Missions

Without the pressure of running a stand to promote your own business, trade events and exhibitions are great places to network and forge good business relationships. Trade events including exhibitions can be expensive. Expenditures include participation, flights, accommodation, travel, staff, printing and the list goes on. Therefore, you need a proper plan for a good return on investment (ROI).

25 Mar 2019 | 6 min read

What Will Big Data Look Like in the Future?

What Will Big Data Look Like in the Future?

It is with no doubt that technology is continuously growing and getting better as time goes by – from the birth of [new social media strategies](https://www.moworks.com.au/moment/2018-09-13-5-ways-to-increase-social-traffic-in-2018) to the latest trends in the big data industry.

19 Mar 2019 | 3 min read

Why Your Business Should Invest in a Video Marketing Campaign

Why Your Business Should Invest in a Video Marketing Campaign

Are you wondering if a video marketing campaign is a worthwhile investment for your business growth? Video offers a powerful connection with potential customers that other forms of content may not provide.

12 Mar 2019 | 6 min read

Business Branding Checklist

Follow this simple checklist and have everything you need to define and build your brand.

Major Differences Between Startup Incubators and Accelerators

Major Differences Between Startup Incubators and Accelerators

By nature, startups are delicate operations often with huge potential but an uncertain future. It’s no secret that as many as 90 percent of startups fail, and in order to avoid this situation, startups can benefit an external boost to run, grow and thrive.

04 Mar 2019 | 9 min read

Are ICOs Dead? Fundraising for Blockchain in 2019 (Part 2)

Are ICOs Dead? Fundraising for Blockchain in 2019 (Part 2)

This is Part 2 of a 2 part series, titled “Are ICOs Dead? Fundraising for Blockchain in 2019” Read the first part [here](https://www.moworks.com.au/moment/2019-02-12-are-icos-dead-fundraising-for-blockchain-in-2019).

26 Feb 2019 | 6 min read

Technology

Mastering Digital Marketing for B2B Tech Events

06 Nov 2023 | 3 min read

How to gain leads and grow your B2B business with video marketing

16 Oct 2023

Benefits of Artificial Intelligence and Machine Learning in B2B Marketing

08 Aug 2023 | 4 min read

How to stand out in your Branding

08 Aug 2023 | 3 min read