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How Mo Works launched an anti-vaping movement
02 Jul 2025 | 3 min read
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Some Honest Advice for Doing Business in Dubai. Here Are Some Tips and Tricks!
As the Creative Director of [Mo Works](https://www.moworks.com.au/), I have worked with more than 15 businesses in the Persian Gulf coast of the United Arab Emirates (UAE) since 2014 and participated in 4 trade missions hosted by [Global Victoria](https://global.vic.gov.au/) and [AusTrade](https://www.austrade.gov.au/). From my experience, I can say that Dubai is a lucrative market with a population of over 3 million, making up a total of 9.4 million people in the UAE.
01 Apr 2019 | 3 min read
The Ultimate Guide To Using Gamification in Email Marketing
From Instagram messages to YouTube videos to online news reports, people consume countless information at a rapid pace every single day. In fact, a study [1] by the University of California San Diego suggested that Americans consume an average of 74 gigabytes of data per day—and this number is still growing. Marketers already find it challenging to reach consumers, and the rise of data and content are making the engagement game even more competitive. If you want to get the attention of your audience, then you have to think outside the box and try something new. This is where gamification comes into play.
15 Apr 2019 | 4 min read
What Is Driving Your Marketing Strategy?
Often times without realising, businesses tend to gravitate towards a sales-driven marketing strategy and this intuitive response is often due to the top-down pressure of increasing sales. Let’s explore more…
29 Apr 2019 | 3 min read
The Importance of Mobile Optimisation in 2019
With smartphones today anyone can quickly load up a webpage, get directions, conduct product research, and even manage their banking—all in a matter of minutes. Smartphones are now so ubiquitous that you would be hard pressed to find anyone without one. **Why does this matter?**
06 May 2019 | 5 min read
Purplebricks Are Exiting The Australian Property Market After Just 2.5 Years—What Went Wrong?
It has only been two and a half years since online real estate company Purplebricks entered Australia’s property industry, but yesterday they made the big announcement that they are being forced to exit the market, suggesting their global expansion was ***“too rapid and as a result, the quality of execution has suffered.”***
08 May 2019 | 3 min read
Benefits Of A Cashless Society
Once upon a time, it was only the Queen of England who didn’t carry cash. Now it won’t be long before we are all doing it. Debit and credit cards are one thing, but increasingly people are using their cell phones to complete transactions too. So, what are the benefits of a cashless society?
23 May 2019 | 4 min read
Grocery Delivery, the Next Wave of Grocery Businesses
The online grocery market has started its invasion of the current online retail scene in Australia, with new research suggesting that **over 5 million Australians** would now consider buying groceries online within the following year [1]; just under a third of all grocery shoppers.
03 Jun 2019 | 2 min read
What Is the Future of AI in IoT?
The new digital world has already become a reality and artificial intelligence technology is spreading with great speed. With the active development of artificial intelligence, the concept of the Internet of Things is also gaining popularity. In this article, we will discuss the relationship between these two breakthrough innovations, and what the prospects for their further interaction will be.
17 Jun 2019 | 5 min read
7 Growth Hacks to Acquire More Users for Your Tech Product
In order to get your tech product out there, you need to attract attention to it and start your marketing plan. That's only partially true. Of course, your advertising campaign is important, but that doesn't mean that there are no other ways of promoting your product and finding new customers. As a [creative agency](https://moworks.com.au/capabilities/creative) based in Melbourne, we at Mo Works have years of experience launching tech products and solutions to the market. Here are our seven growth hacks to help you acquire more users for your tech product.
01 Jul 2019 | 6 min read
