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Some Honest Advice for Doing Business in Dubai. Here Are Some Tips and Tricks!

Mo Hamdouna

Setting a new benchmark for strategy, digital & comms in the creative & emerging tech industries in the APAC region.

Mo Hamdouna
01 Apr 2019 • 3 min read

As the Creative Director of Mo Works, I have worked with more than 15 businesses in the Persian Gulf coast of the United Arab Emirates (UAE) since 2014 and participated in 4 trade missions hosted by Global Victoria and AusTrade. From my experience, I can say that Dubai is a lucrative market with a population of over 3 million, making up a total of 9.4 million people in the UAE.

You may find that the market in Dubai and the United Arab Emirates (UAE) is small. However, Dubai is the gateway to the Middle East and North Africa (MENA) region’s top countries such as Saudi Arabia, Jordan, and Egypt.

In the past few years, Dubai has seen unprecedented growth because of its strategic location and investor-friendly policies. In less than 40 years, Dubai has transformed itself from a local trading community into one of the most inspirational, exciting and successful cities in the world. Today, Dubai is a well-established urban city and an attractive destination for tourists and businesses alike. So if you looking to establish your business in Dubai, here’s everything you need to know!

Business etiquette and considerations.

Initial meetings are all about relationship-building and developing trust. It’s essential that you get to know the individual with whom you’re doing business. In conversation, it is always good to ask about the health and well-being of a counterpart’s family. Expect lots of questions to be asked and less information is given.

Doing Business In Dubai Meeting

When pricing your product or solution, there is no need to lower your prices to secure contracts as long as you are providing equivalent value. Avoid adding a large margin to your prices because you may lose potential customers when they will shop around. Payment terms can be challenging. Expect to agree on longer payment terms, potentially months after delivering a project. A monthly retainer can be a better alternative where possible.

The old adage of “it’s not what you know, it’s who you know” has more weight today than ever before, especially in Dubai. So get yourself out there and network. Ask the question, “What can I do to help you?” and seek to provide value. A strong business connection is a two-sided exchange. Whilst there are many do’s and don’ts to follow, here are some of the important ones:

Don & don't in doing business in Dubai, UAE by Mo Works

Business meetings often begin with a light conversation. Emiratis tend to be proud of their country’s fast development, as well as mindful of its impact on local culture. A question about Dubai’s latest projects is a good way to break the ice. Other topics you can bring up include activities in Dubai and the best places in town for Arabic food or “sheesha”.

I have also written another piece on "How to Get the Most Value out of Trade Missions" which can be helpful especially when you are presenting.

Reach out to Hatch Quarter and Mo Works for all your business development needs and let's have a chat. We are glad to help!

The Ultimate Guide To Using Gamification in Email Marketing

From Instagram messages to YouTube videos to online news reports, people consume countless information at a rapid pace every single day. In fact, a study [1] by the University of California San Diego suggested that Americans consume an average of 74 gigabytes of data per day—and this number is still growing.

Marketers already find it challenging to reach consumers, and the rise of data and content are making the engagement game even more competitive.

If you want to get the attention of your audience, then you have to think outside the box and try something new. This is where gamification comes into play.

15 Apr 2019 • 4 min read
Digital Business Communication

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